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This article is an excerpt from the Shortform book guide to "The 10X Rule" by Grant Cardone. Shortform has the world's best summaries and analyses of books you should be reading.

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What is the 10X solution? What is Grant Cardone’s approach for achieving extraordinary success?

The 10X solution is the way to approach your goals and effort to accomplish big things. It reframes what you ask of yourself and what you put in to your goals.

Read more about the 10X solution of extraordinary achievements.

What Is the 10X Solution?

In The 10X Rule, entrepreneur and motivational speaker Grant Cardone argues that the key to success is scaling up your thinking and actions by a factor of 10. Under the 10X Rule, set goals 10 times bigger than the average, then work 10 times harder than average to achieve them. It takes extraordinary thinking and effort to achieve extraordinary success. The 10X Rule can be applied to any personal or professional goal, whether it’s having an extraordinary marriage, starting a hugely successful business, or making $10 million.

Instead of coming from external factors (money or connections), success comes from having the right mindset. Cardone argues you need to scale up your thinking and actions by a factor of 10. The 10X Rule or formula for success is: set goals that are 10 times bigger than the average, then work 10 times harder than average to achieve them. Cardone refers to the latter as taking “massive” action. It takes extraordinary thinking and effort to achieve extraordinary success.

Setting 10X goals and taking extraordinary steps to achieve them isn’t taught in business schools. But anyone who achieves extraordinary success—whether a CEO, philanthropist, entrepreneur, politician, or athlete—follows the 10X rule, whether they realize it or not. What successful athlete hasn’t devoted extraordinary effort to training and practice?

The 10 Rule can be applied to any personal or professional goal, whether it’s having an extraordinary marriage, starting a hugely successful business, or making $10 million.

Benefits

Besides reaching your goals, living by the 10X standard provides other benefits, including a sense of purpose, increased self-confidence, a way to overcome fears and procrastination, renewed energy, and greater satisfaction. Further, it’s a way to stand out from the crowd, fulfill your potential, and create the life you want.

In business, a think big/act big mindset enables you to overcome obstacles such as competition, economic downturns, disruptions, and client resistance.

Operating at a 10X level is a discipline for approaching and reaching all goals, a way of life, and the way to handle all tasks and projects. 

The 10X Solution: How Do You Achieve Big Things?

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Here's what you'll find in our full The 10X Rule summary:

  • How to set goals that are 10 times bigger than average
  • How to use extraordinary thinking to achieve extraordinary results
  • The 3 myths that will sabotage your chances of success if you let them

Rina Shah

An avid reader for as long as she can remember, Rina’s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can’t help analyzing and deconstructing arguments in any book she reads.

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