Is selling really as simple as showing customers what they want to buy? What separates successful salespeople from those who struggle to close deals? Keenan’s book, Gap Selling, reveals an approach to making sales by identifying and leveraging the gap between a customer’s current situation and their desired outcome. Learning how to make a sale requires understanding the psychology behind customer decisions and mastering the art of demonstrating genuine value. Take a look at Keenan’s proven sales methodology that has transformed countless struggling salespeople into top performers.
How to Make a Sale: 2 Steps and Tips From Gap Selling
