How should you structure a sales pitch? At what point in your sales pitch should you offer the deal? According to Oren Klaff, the author of Pitch Anything, your sales pitch should consist of four phases. In the first phase, you introduce your pitch, yourself, and your idea. In the second phase, you talk about the numbers, the competition, etc. Once the specifics are clear, you offer the deal in phase three. Finally, in phase four, you create what he calls “hot cognitions.” We’ll cover the four phases of Oren Klaff’s sales pitch structure, how long each part should last,
The 4 Parts of a Good Sales Pitch Structure
