The World's Best Book Summaries
What is the Law of Sacrifice? What are the three areas where it is essential to sacrifice to maintain brand focus? The Law of Sacrifice says that there are three areas where it’s essential to sacrifice certain products, messages, and ideas in order to maintain a narrow, targeted focus: product line, target market, and the temptation to change. Keep reading to learn about the Law of Sacrifice.
Looking for advice on how to plan a promotional campaign for a small business? What are some things you should consider as you put together your first promotion plan? In order to stay afloat and make a profit, you need customers. In order to get customers, you need to put some work into spreading the word about your business. But before you go ahead and start advertising, you need to create a promotion plan. Use this promotion plan template to help you flesh out your first promotional campaign.
How do you execute a successful business launch? What do you need to do before you go ahead and launch your product/service into the market? Once you’ve created your product or service, it’s time to start planning your business launch. To maximize the chances of your launch being successful, there are three things you must do before you go ahead and put your product/service out there. Here are three things you should do as you plan your business launch.
What is a marketing ladder and how does it work? Why shouldn’t you pretend your product is number one if it isn’t? Ladder marketing says that the key is to know your position in the marketing hierarchy and acknowledge it in your advertising. If you market as though you are number one, consumers will reject it. Continue on to learn about ladder marketing and the Law of Duality.
What is the Law of Resources? Why is having a good idea not enough in the marketing arena? Marketing is about getting your product or service into the minds of consumers, and you need resources not only to reach them in the first place but also to stay in their minds. And marketing is very expensive. Continue on to learn more about the Law of Resources.
How did Ben Horowitz go from managing software companies to starting the venture capital firm Andreessen Horowitz? Why was the company so successful? Ben Horowitz, author of The Hard Thing About Hard Things, didn’t know what to do after he sold Opsware in 2007. He wanted a change of career but didn’t want to waste all the knowledge he gained as a CEO. His solution was to start a venture capital firm to help entrepreneurs realize their dreams. Keep reading to learn more about the Andreessen Horowitz venture capital firm.
What is the Law of Singularity in marketing? Why is it better to focus your efforts on one big jab rather than multiple small punches? The Law of Singularity states that you should focus on finding opportunities to make a bold move that makes a big impression. The Law of Candor goes further to say that that big impact may even be the act of acknowledging your own negative attributes and exploiting them. Continue reading about the Law of Singularity and the Law of Candor from The 22 Immutable Laws of Marketing.
How do you know when it’s the right time to sell your business? Is it in your best interest to stay independent? In The Hard Thing About Hard Things, author Ben Horwitz discusses when the right time to sell your business is. There are both rational and emotional factors when it comes to selling something you’ve built and both play into the decision-making process. Continue reading for advice on whether or not you should sell your business.
Curious about how Uber and Airbnb grew from seedlings to internet juggernauts? What was the common denominator of their success? Uber and Airbnb completely revolutionized the traditional ride-hailing and lodging markets respectively. Yet, neither of the companies was the first to come up with the concept. Keep reading to learn the commonalities between Uber and Airbnb and how they rose to their success.
What is The Upstarts book about? How did Uber and Airbnb grow from seedlings to internet juggernauts? The Upstarts is a 2017 book by Brad Stone, a New York Times best-selling author and a senior executive editor for global technology at Bloomberg News. It chronicles the history of Uber and Airbnb, from their founding in 2008 to present day 2016. Keep reading for more about The Upstarts book by Brad Stone.