The World's Best Book Summaries
What internet platform best fits your type of business? How do you choose which one will maximize your business’s strengths? In his book Crush It!, entrepreneur, social media expert, and millionaire Gary Vaynerchuk provides advice for choosing a platform for your personal brand. He breaks down the pros and cons of video, blogging, and social. Keep reading to learn what Gary Vee has to say about choosing an internet platform.
Are you trying to create a personal brand? How can you create engaging content to grow your audience and boost your SEO? Gary Vaynerchuk (also known as Gary Vee online) is a renowned entrepreneur and social media expert. In his book Crush It!, he provides a list of four things you must do in order to create engaging content. Continue reading for Vaynerchuk’s advice.
How do tech startups get funding? What is the danger of funding a tech company with venture capital? Tech start-up companies in the early market often run on investment capital from venture capitalists. According to Geoffrey Moore, the author of Crossing the Chasm, there are two pitfalls in relying on venture capital as a source of funding after the product is launched. Keep reading to learn about the dangers of funding a tech startup with investment capital, according to Geoffrey Moore.
Is there a better approach to product development than roadmapping? How is creating a product vision and strategy beneficial to development? The process of roadmapping may be wasting your company’s time and resources. Instead, you should be using the product vision and strategy approach. The key benefit is that this approach is more flexible than a roadmap. Here’s what you need to know about creating a product vision and a product strategy.
Have you established your personal brand online? What can you do to keep growing your audience so you can make more money? According to social media expert Gary Vaynerchuk, even if you manage to start a personal brand and establish a community of followers, that doesn’t mean your journey is over. You now have the tough job of keeping it going to grow your audience. Here is what Vaynerchuk has to say about growing your online audience.
What are the three product framing strategies? What are the benefits of framing during the product development process? The purpose of product framing is to make sure the product development team is on the same page, and to identify the risks the company will be taking during the product discovery process. There are three methods for doing this: opportunity assessment, the customer letter technique, and startup canvas. Learn about each of the three product framing techniques below.
What is the long-tail business model? How does the long-tail business formula differ from the conventional business wisdom? The long-tail business model is where a business sells a wide range of niche products/services instead of selling large numbers of high-demand products/services. The long tail formula seems to fly in the face of the common advice to focus on one niche product (in other words, to prioritize one thing and do it exceptionally well). Further, expanding your offerings according to the long tail formula could be the key to disrupting the market and winning big. In this article, we’ll take a
Are you growing your personal brand and want to know how to monetize it? What steps can you take to turn your passion into a business? In his book Crush It!, Gary Vaynerchuk gives advice on how to create and grow your personal brand. He also provides some tips on how to monetize it once it’s up and running. Here are Vaynerchuck’s tips along with a discussion about the growth of online influencers.
What are the four types of prototypes? Why is prototyping a necessary part of the product development process? The four types of prototypes are the feasibility prototype, user prototypes, live-data prototypes, and hybrid prototypes. Each one serves a specific purpose and which one you use depends on the product you are developing. Here is an explanation of each one.
Why is it important to define the customer groups your business intends to target? What are the different types of customer groups? It’s important to identify and validate your customer groups before you develop your business model. There are five main types of customer groups: 1) mass market, 2) niche market, 3) subdivided market, 4) diversified market, and 5) multi-sided market. We’ll take a look at how to target each of these groups below.