What tone should you use in social media posts? Should you take a stand on social issues? In Everybody Writes, Ann Handley offers a comprehensive guide to improving your writing and reaching your audience. When it comes to writing for social media, she discusses how to keep your brand voice consistent while adapting your tone. Keep reading for Handley’s tips as well as some advice about commenting on social causes.
Writing for Social Media: Keep Your Voice & Change Your Tone










