The World's Best Book Summaries
What are marketing testimonials and why do you need them? How can testimonials strengthen your company? Marketing testimonials are collections of customer experiences that endorse the brand or product. Typically, they’re a good way to get more customers and increase awareness. Read more about marketing testimonials and how they can help your company.
Do you want to become a better public speaker? What are the most important principles of public speaking that can help you master the craft? Being a strong public speaker is one of the most powerful talents you can possess. In his book Talk Like Ted, keynote speaker and business communication expert Carmine Gallo lays out nine principles of public speaking. Keep reading for Carmine Gallo’s principles of public speaking.
What is fear marketing? Does it work? Fear marketing is a style of marketing that plays upon negative emotions like fear. This type of marketing appeals to humans’ need to reduce vulnerability. Read more more about fear marketing.
What is the best way to approach presentation planning? Should you prepare a script? Rehearse in front of an audience? Effective presentation planning is more than just preparing what you are going to say. To make the most impact, you should also play your verbal delivery (how you say the words you’ve prepared), body language, and hand gestures. Keep reading for tips on effective presentation planning.
Is keeping score in a relationship a healthy thing to do? What happens when the score becomes uneven? According to John Gray, the author of Men Are From Mars, Women Are From Venus, keeping score in a relationship is not necessarily a bad thing. All couples do it advertently or inadvertently. The problems arise when the score becomes uneven. Here is what relationship counselor John Gray has to say about keeping score in a relationship.
Do you want to know how to get referrals? Why are referrals good for your company? Knowing how to get referrals can help your company grow. People trust recommendations from other customers, so getting referrals is an important part of brand trust and recognition. Keep reading to find out how to get referrals.
Is it a good idea to use humor in a speech or presentation? What type of humor is safe to use in public speaking? Incorporating humor in a speech is a great way to engage your audience. However, not all humor is created equal. Only certain types of humor are safe to use in public speaking. Here is how to use humor in a speech.
What is the difference between system 1 and system 2 thinking? What are the cognitive processes that underlie these two thinking modes? Psychologists often describe human minds as operating on two thinking modes: system 1 and system 2 thinking. System 1 governs unconscious thinking patterns that run without our conscious awareness. System 2, on the other hand, governs deliberation and conscious reasoning. Keep reading to learn about system 1 and system 2 thinking.
What are calls to action in marketing? How can you incorporate them into your ads? Calls to action in marketing are an important part of ads. This is the part of the marketing process that requires you to take the next step. Read more about calls to action in marketing.
What is narrative cohesion? How can you fill the narrative void and ensure your storybrand is on track? Narrative cohesion is the process of making sure your whole company and your mission follow the storybrand. Narrative cohesion is an important part of building your storybrand. Read more about narrative cohesion and how it works.