Business

What are the most common business mistakes executives make? How can you avoid these mistakes to achieve success? Some mistakes and misconceptions are common enough that Keith Cunningham’s book The Road Less Stupid takes the time to discuss them particularly. Note that, as used by Cunningham, the word “stupid” refers specifically to things that you do or accept even though you are smart enough to know better. Below we’ll examine these mistakes so you’ll be able to spot and avoid them.

Why is it important to focus on customers in business? How can you differentiate from your competitors in the market? Your customers should be the main focus of your company. They’re the people giving you profit, so you should cater to their needs. That being said, you should also find your niche that shows your customers you stand out from competitors. Here’s why you need to focus on creating a customer-focused company that values relationships with consumers.

Are you a leader that people depend on? How can you avoid mistakes at work? Mistakes are bound to happen in the workplace, but the great thing is that you can learn from them. Keith Cunningham’s book The Road Less Stupid says that you’ll be able to avoid making the same mistakes twice if you take the time to think about your decisions before making them. Continue reading to learn how to avoid mistakes at work.