How to Establish a Purpose-Driven Culture for Your Business

A woman climbing a steep hill in a suit as part of a purpose-driven culture

Does your business have a purpose? Why do employees need a reason to feel motivated? Giving employees autonomy and motivating them isn’t enough to build a successful business. Horst Schulze contends that you need to establish a purpose-driven culture to give them a reason to work harder. Learn how to establish a culture where employees have a vision of what they need to achieve.

Trust in Business: Building a Level of Confidence With People

Two co-workers displaying trust in business in an office

What’s the importance of trust in business? How can you cultivate trust between leaders and employees? To effectively advance your business vision as a product leader, you need to actively build and nurture trust. Not only do you need your employees’s trust, but you need the trust of investors and customers. Continue reading to find out how to gain the trust of the people running your business from the inside and outside.

UX Testing: Steve Krug Explains How & When to Run UX Tests

A dark-haired bearded man thinking and looking at a computer screen while doing UX testing

What’s a UX test, and how can it improve your site’s design? When is it the right time to run one? UX testing is a powerful tool for enhancing your website’s user experience. By observing real users interact with your site, you can identify and fix issues that might be hindering its effectiveness. Steve Krug offers expert advice on conducting these tests in his book Don’t Make Me Think, Revisited. Keep reading to learn how to run UX tests and integrate them into your development process.

The Orientation Process for New Employees: What to Teach

A manager conducting the orientation process for new employees with a powerpoint that says "FIRST DAY"

What should new employees learn during their orientation? How can you get your employees motivated from day one? Employees need a concise vision statement that’s easy to remember to feel motivated. A great way of instilling this vision in their minds is by expressing it on their first day. Below, we’ll look at how to incorporate your business’s vision statement into the orientation process for new employees.

How to Hire for Potential, Not Perfection: Interviewing Tips

A recruiter looking to hire for potential in a skyscraper building with a prospective employee

What happens when you only hire people based on college degrees and work experience? Why should you hire for potential? Many organizations make the mistake of hiring the “perfect” employee. However, Adam Grant says that hiring these types of employees overlooks people who can help your business grow in the long run. Continue reading to learn why hiring for potential will benefit your business, and how to find people with the greatest potential.

Implementing Kaizen: Questions Lead to Solutions (Robert Maurer)

A woman with long blonde hair and a yellow sweater has five question marks over her head, illustrating Kaizen questions

Is it hard for you to make positive changes in your life? How can questions help you achieve your goals? In One Small Step Can Change Your Life, Robert Maurer provides strategies for implementing kaizen. Questions, he contends, can be a simple yet powerful tool for personal growth and problem-solving. By asking yourself small, non-threatening questions daily, you can tackle various life challenges. Keep reading to discover how to implement kaizen by asking the right questions at the right time.

The Basic UX Goal: Help Users Find Content Quickly & Easily

A man in a denim shirt looking at a website on a desktop computer illustrates the UX goal

What do the visitors to your website want? What’s the secret to keeping them engaged and satisfied? Effective UX design is all about meeting users’ needs quickly and effortlessly. By understanding what people want from websites, designers can create intuitive, scannable pages that guide visitors to their desired content. Steve Krug says the basic UX goal is to minimize mental effort and maximize efficiency. Keep reading to discover how well-designed websites can make users happier and more likely to return.

The 2 Advantages of Team-Building: Improving Skills & Ideas

A team of employees working together with lightbulbs above their heads, exhibiting the advantages of team-building

What’s the best way to brainstorm in a team? What are the advantages of team-building? Being on a team can help you reach your full potential, argues Adam Grant. In a team that’s centered on a unifying goal, everyone can help the other members by teaching skills in their particular area of expertise. Below, we’ll look at the advantages of team-building to show what your organization can gain from a unified team.

How to Build a Strong Team: 4 Steps for Every Product Leader

A leader standing in front of a group of employees, showing how to build a strong team

Do you have a product vision, but no team to execute it? Where do you start looking for prospective employees? An effective product leader is nothing without a strong team to lead. In technology-driven companies, product teams should be empowered to figure out how to solve customers’ problems rather than merely tasked with creating new product features. Take a look at how to build a strong team that’s perfect for your vision.

Excellence Wins by Horst Schulze: Book Overview & Takeaways

A man in a suit reading a book in front of a bookshelf

What’s Excellence Wins by Horst Schulze about? What happens when businesses don’t deliver excellent customer service? In Excellence Wins, Horst Schulze teaches readers how to build a world-class organization obsessed with customer service. He also discusses how to motivate employees by providing a clear vision of success to work toward. Read below for a brief overview of Excellence Wins.