Business Archives

Persuasive Speaking: 5 Strategies for Success

What strategies do master persuaders use to sway people to their point of view? How can you implement those strategies? To change someone’s opinion, you must nudge them in your direction one small step at a time so that by the end, your argument is completely plausible in their minds. You should start by priming your audience, and by the end, they should be motivated to make a change. In the middle, you can employ strategies such as appealing to logic, discrediting the opposite stance, or guiding them to the conclusion through the process of elimination. Here are five persuasive speaking

The BRRRR Method of Investing Explained

The Millionaire Next Door and Wealth Building

What is the BRRRR method? How can you use it to make more money renting out properties? In the book, Buy, Rehab, Rent, Refinance, Repeat, real estate agent David M. Greene explains how investors can gain more income if they use his BRRRR method. This strategy differs from a traditional method of investing by flipping distressed houses and refinancing them to buy another property. Keep reading to see if the BRRRR method is the right investment strategy for you.

Contrasting Statements: Useful Tools For Trustbuilding

What are contrasting statements? How can you use them to build trust and mutual respect in a discussion? In the book Crucial Accountability, the authors talk about how contrasting statements can build mutual respect when the other person is feeling unsafe in a conversation. Contrasting statements are the building blocks of good discussions, whereas feeling a lack of mutual respect and having different motives ruins them. Keep reading to learn how to use contrasting statements to build mutual respect in a relationship.

Business Complacency: Stockholder Meetings Matter

What happens when stockholders don’t care about anything other than making money? Why should they attend annual stockholder meetings? Business complacency often happens once a company has achieved success. John Brooks warns against this apathy—particularly from stockholders who take little or no interest in business decisions—as it can cause you to be blind to internal weaknesses and external threats. Keep reading to learn more about complacency on the behalf of stockholders and the importance of annual stockholder meetings.

Why All-Cash Offers on Houses Are Attractive to Sellers

What is the best way to pay for a house? Why is it smarter for you to make an all-cash offer on your house? In the book Buy, Rehab, Rent, Refinance, Repeat, real estate agent David M. Greene says that sellers are more inclined to accept all-cash offers on houses. Compared to your competition, you don’t have to worry about pulling out because of loans, appraisals, or possible inspections. Continue reading to learn why making an all-cash offers on a house is the smarter way to buy and invest.

Why Did the Ford Edsel Fail? The 3 Reasons It Flopped

Why did the Ford Edsel fail? What can we learn from this adventure in business? In the 1950s, Ford Motor Company wasted millions of dollars on the Edsel, a car that is considered one of the biggest product launch failures of all time. In Business Adventures, John Brooks shares his analysis, offering three reasons for the failure. Continue reading to learn why the Edsel was a flop.

Tips for Public Speaking Anxiety: Managing Your Nerves

Do you suffer from public speaking anxiety? How can you make your nerves work for you, and not against you? When it comes to public speaking, anxiety comes with the territory—it’s normal to feel anxious when the stakes are high. Moreover, a little anxiety can provide an energy boost, which can be great for your speech. So, you shouldn’t try to eliminate your anxiety, but instead, make it work for you. Here are some tips for public speaking anxiety and an adrenaline-powered confidence boost.

Is Managing Rental Properties Right For You?

Are you considering managing your own rental properties? What are the pros and cons of being a self-manager? If you’re looking into renting your properties, you’ll need to decide if you want to manage them yourself or hire someone else to do it. In Buy, Rehab, Rent, Refinance, Repeat, real estate agent David M. Greene states the pros and cons of each option, plus the responsibilities you’ll face if you decide to manage rental properties yourself. Continue reading to get a better sense of what it’s like managing rental properties.

Business Adventures by John Brooks: Book Overview

What can you learn from Business Adventures by John Brooks? Is the book still relevant, after all these years? Business Adventures is a collection of essays about the unpredictability of corporations and Wall Street—and the people behind them. Through 12 in-depth essays, longtime New Yorker contributor John Brooks examines how businesses and economies can rise and fall based on people’s behavior, which is often driven by emotions, habits of thinking, and human tendencies. Read more for an overview of this business classic.

The 7 Steps for Creating an Effective Business Strategy

What makes a winning business strategy? What factors should you take into account when designing a big-picture strategy for your business? It’s one thing to set goals for your company, but it’s another thing to know how to reach those goals. The path towards your goals is your strategy. An effective business strategy is one that is built from the ground up. Here’s a seven-step process for creating a strategy for success.