The World's Best Book Summaries
What is Toyota’s “Respect for People” principle? How does Toyota treat its employees and supply chain partners? Toyota’s principle, “Respect for People,” is one of the two pillars of the Toyota Way. Jeffrey Liker, in his book The Toyota Way, illustrates how Toyota encourages this principle to build a better company. Read more on Toyota’s respect for people, most importantly its employees and supply chain partners.
What are some examples of consumer behavior? What is the key to understanding what a customer truly wants? There are five common consumer behaviors you must understand to do your best selling. Master salesman Zig Ziglar talks about these behaviors and how to use them to your advantage in his book Secrets of Closing the Sale. Here are five consumer behavior examples to learn from.
What is the growth stage of the product life cycle? What happens during this stage? The second stage of the product life cycle is the growth stage. As William M. Luther says in his book The Marketing Plan, it’s when a product experiences high demand and sales increase. Find out more about the product growth stage below.
Are you worried that your business could suffer from talent shortages in the future? What precautions can you take to prepare for potential staffing shortages? Talent shortages are sometimes unavoidable—especially in today’s world. If you’re not prepared, then losing employees could leave your business vulnerable. Here’s a look at the risks that come with talent shortages and how to mitigate them.
Are you having trouble setting objectives for your business? What is the key to knowing how to create a marketing plan? In The Marketing Plan, William M. Luther emphasizes the importance of setting goals for your business. He explains that an effective marketing plan should include three components: an outline of your business goals, the strategies you’ll use to achieve those goals, and measurable short-term objectives. Here’s how to create a marketing plan with Luther’s advice.
How much does your organization’s culture matter? Can it actually determine whether you succeed or fail? Ben Horowitz argues that organizational culture is paramount to success. He believes that the right culture will boost your business in three ways: by serving the vision, by providing a common purpose, and by combining with a product or service in a way that creates a huge impact. Keep reading to learn why organizational culture is important.
Why is Toyota successful? What is Toyota’s approach to business? Toyota is one of the biggest and most successful car manufacturers in the world. It’s successful because it values all of its employees, is cautious of new technology, and has a long-term plan. Learn more about why Toyota is successful, according to Jeffrey Liker in The Toyota Way.
Are you struggling to make sales for your business? Why is demonstrating a product beneficial? The customer needs to feel like they need your product before they will buy it. In Secrets of Closing the Sale, Zig Ziglar says that a demonstration can encourage customers to buy your product. Here’s how to demonstrate a product to encourage sales.
Do you have a product that you’re proud of? How should you use a marketing message to sell that product to a certain audience? A marketing message conveys the benefits of your product to your target audience. William M. Luther gives great advice on how to deliver your marketing message effectively in The Marketing Plan. Continue reading to find out how to create and deliver your marketing message.
What does organizational culture mean? It is something the employees say or something they do? The title of the book, What You Do Is Who You Are, stresses that actions define a culture. Author Ben Horowitz explains how leaders shape organizational culture, and he offers insights into what culture is not. Keep reading to understand Horowitz’s definition of organizational culture.