Katie Doll, Author at Shortform Books

Why Are Dogs So Expensive Right Now? Blame COVID

Have you thought about getting a dog in the past couple of years? Why are dogs so expensive at the moment? If you thought the pandemic was the best time to buy a puppy, you’re not alone. During the past few years, dog sales spiked dramatically. As the law of supply and demand tells us, when something is in-demand, prices go up. This affected every part of the dog-owning industry, from food to vet care to the dogs themselves. Here’s what you need to consider before buying a puppy in 2022.

The Talent Code by Daniel Coyle: Book Overview

What is The Talent Code by Daniel Coyle about? What are the main takeaways of the book? In The Talent Code, Daniel Coyle argues that with the right type of motivation, practice, and coaching, everyone has the potential for greatness. He helps you understand your brain’s natural skill-building process and explores the process of growing talent. Read below for a brief overview of Daniel Coyle’s The Talent Code.

How to Build Customer Loyalty: 5 Useful Strategies

How do you build customer loyalty? What strategies can help you cultivate a base of superfans? In Superfans, Patt Flynn provides five strategies for building customer loyalty. These strategies include creating value, providing a personal connection, fostering community, creating memorable experiences, and involving your fans in the company. Let’s dive into how to build customer loyalty with these five strategies.

Managing Transitions by Susan & William Bridges: Overview

What is Managing Transitions by Susan and William Bridges about? What are the main takeaways of the book? In Managing Transitions, William Bridges and Susan Bridges provide a guidebook for any leader that wants to survive organizational change. Leaders must go through the three-step emotional process of transition that is most known as the Bridges Transition Model. Read below for a brief overview of their book.

The Positive and Negative Effects of Technology

What are the positive and negative effects of technology? Do the positives outweigh the negatives? There is no straight answer to whether technology is good or bad for us. In many cases, technology lends a helping hand in accessibility and environmental purposes. However, the integration of technology at work and school has proven to be negative in many ways. To decide whether or not technology is good for us, take a look at these positive and negative effects of technology.

How to Create Value for Customers: The 3 Tiers of Value

How do you create value for customers? What is value in business? To create positive experiences for your customers, you need to offer them genuine value through your product or service. In Superfans, Patt Flynn explains that value is useful products and services for your customers. Keep reading to learn how to create value for customers.

The Top Advantages and Disadvantages of Capitalism

Are you on the fence about capitalism? What are the advantages and disadvantages of capitalism? Capitalism is an economic system where resources and firms are privately owned without government intervention. There is an ongoing debate between critics and supporters of capitalism because of its many advantages and disadvantages. Below, we’ll look at why capitalism is a heavily debated topic around the world.

The Importance of Managing Transition in the Workplace

What is the importance of managing transitions in the workplace? How can you handle change with grace? Organizational leaders must learn how to manage transitions effectively. Susan and William Bridges’s book Managing Transitions says it’s important that everyone is on the same page during the transition, which is largely a leader’s job. Read below to learn why you need to effectively manage transitions in the workplace.

4 Surefire Ways to Build a Connection With Customers

Why should you make a meaningful connection with customers? How do you connect with customers on a personal level? Superfans by Patt Flynn asserts that your customers will have a positive experience with your brand if they feel a sense of personal connection. This includes feeling like the company and its staff understand them, want them to feel welcome, and even want to get to know them as people. Read below to learn how to make connections with customers that they’ll cherish.

The 3 Phases of William Bridges’s Transition Model

What is William Bridges’s Transition Model? How helpful is this model for businesses undergoing change? Developed by Bridges, the Bridges Transition Model helps organizations and individuals adapt to organizational and personal change. His book with Susan Bridges, Managing Transitions, goes into further detail on the model. Keep reading to learn about each stage of William Bridges’s Transition Model.