Darya Sinusoid, Author at Shortform Books

Donald Trump: Foreign Policy and “America First”

What was Donald Trump’s approach to foreign policy? What did his “America First” policy really entail? According to the anonymous author of A Warning, a book on the behind-of-scenes of Trump’s presidency, there were several problems with Donald Trump’s foreign policy. No one even knew what “America First” really meant. He didn’t listen to foreign policy experts and changed important policy positions at a whim. Let’s take a closer look at Trump’s foreign policy problems and their implications.

The 4 Parts of a Good Sales Pitch Structure

How should you structure a sales pitch? At what point in your sales pitch should you offer the deal? According to Oren Klaff, the author of Pitch Anything, your sales pitch should consist of four phases. In the first phase, you introduce your pitch, yourself, and your idea. In the second phase, you talk about the numbers, the competition, etc. Once the specifics are clear, you offer the deal in phase three. Finally, in phase four, you create what he calls “hot cognitions.” We’ll cover the four phases of Oren Klaff’s sales pitch structure, how long each part should last,

Sales Pitch Tips to Get More Buy-Ins

What makes a great sales pitch? How do you introduce your idea in a way that grabs your target’s attention and sustains it all the way from start to finish? According to Oren Klaff, the author of Pitch Anything, there are two elements to holding the attention of your target audience while making a sales pitch: desire and tension. Desire is triggered when there is a prospect of the product or service improving their life in a significant way. As for tension, it comes from conflict: when the target feels rejected and accepted at the same time. In this article,

Are There Different Prices for Different Customers?

Why do brands charge different prices for different customers for nearly identical products/services? Is the higher-priced product really significantly better than its lower-tier option? It’s no secret that companies can charge different prices for different customers. Once you realize that sellers base their prices in part on what they think you’re willing to pay, you can make better decisions about what you buy, where you buy it, and how much to spend on it. In this article, we’ll explore how companies can charge different prices to different customers, and what it means for you as a buyer.

President Trump: Lies and Deception

Why do so many people call Donald Trump a liar? What exactly did Trump lie about? Do you think his lies are justified? Many believed whatever Donald Trump said because he was the president. Of course, everything Trump said isn’t a lie, but much of it was. According to a Washington Post analysis, he made eleven thousand false claims in nine hundred days in office, which averaged about ten per day. Let’s take a closer look at President Trump’s lies and other forms of deception.

Pitch Anything by Oren Klaff: Book Overview

What is Oren Klaff’s Pitch Anything about? How do you pitch an idea or a proposition in a way that compels your target to actually consider it? In his book Pitch Anything, Oren Klaff teaches you the key principles and strategies of effective sales pitching. The main premise is that the success of your pitch depends on your ability to appeal to your target’s primitive and emotion-driven “croc brain.” Here is a brief overview of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal.

Donald Trump as a Leader: Why He Was Unfit

Was Donald Trump a good leader? What do you think are the most important personal qualities a leader must have? In A Warning, a book about Trump’s presidency written anonymously, the author discusses the behind-the-scenes of Trump’s presidency. He notes that Donald Trump is not fit to run a nation because his views aren’t consistent as they aren’t connected to any core beliefs or principles. Here is what Anonymous has to say about Donald Trump as a leader.

How to Pitch an Idea: Expert Tips From Oren Klaff

What makes a good pitch? How can you increase the chances of your proposition being considered? When you are trying to pitch an idea, don’t try to capture your target’s interest by appealing to logic and reason. Instead, appeal to their primitive brain by using “hot cognitions.” Here are some tips on how to pitch an idea effectively to compel your target to consider your proposition.

Donald Trump’s Personality: Behind the Facade

What is Donald Trump’s personality like? What qualities do you think a president of a nation should exhibit? Does Trump display these qualities? Voters have the responsibility to weigh a president’s temperament and moral qualities—that is, character—when deciding whether that person is fit to continue in the role of president. The Roman statesman Cicero spelled out the moral qualities he felt were most important, and they are still a useful way to measure our leaders today. This article will look at how Trump measures up.

The Psychology of Selling: The Power of Status

Have you ever been persuaded to buy or agree to something that you didn’t actually need or want? What do you think made you do it? The psychology of selling is complex—it’s not exactly clear-cut what it is that spurred you to make the unintended purchase in the end. According to Oren Klaff, the author of Pitch Anything, oftentimes the purchase decision is made purely on the basis of the perceived status of the salesman. In this article, we’ll discuss the role of perceived status in the prospective buyer’s purchasing decision.