Darya Sinusoid, Author at Shortform Books

Maxwell Maltz: How to Improve Your Self-Image

What exactly is self-image? What can you do to improve your self-image and get closer to the type of person you want to be—your ideal self? Your self-image defines who you are, how you express yourself, and how you act in any given situation. To improve your self-image, you first need to think about the type of person you want to be. Next, you need to replace your negative thoughts and feelings about yourself with positive ones. In this article, you’ll learn how to improve your self-image and program your mind for success.

Cross-Cultural Negotiation: Tips for Success

How do you negotiate across the cultural divide? What are some things you should take into account when negotiating with people from different cultures? When negotiating across cultures, the key thing to take into account is how the people with whom you are negotiating approach persuasion. According to cultural expert Erin Meyer, different kinds of arguments persuade people from different cultures. In other words, what persuades you might not persuade someone from a different culture. In this article, we’ll explore the two primary approaches to persuasion and present some strategies you can use to effectively persuade people from different cultures

Faith and Healing: Believe and You Will Heal

Do you believe that faith in God can cure physical ailments? How can trusting your fate in God’s hands help you restore your health and vitality? Faith can add to medical therapies and bring about well-being if it is in God’s plan for the person to live. We all have to die sometime, but if a person trusts their life in God’s hands, there is a high chance he/she will return to a healthful state. Here is how faith can help potentiate healing outcomes.

Dialectical Culture: Thinking in Contradictions

What is dialectical thinking? Which cultures tend to think dialectically? In dialectical cultures, people tend to focus on the overall situation. Instead of focusing on individual elements, they emphasize the relationships between individual elements. Dialectical thinking focuses on the big picture and the relationships between the different elements rather than the elements themselves (which is the prerogative of analytical thinking). According to Erin Meyer, the author of The Culture Map, the dialectical way of thinking is most prevalent in Asian countries. In this article, we’ll look at how dialectical cultures think, according to cultural communication expert Erin Meyer.

TALC: The Innovators and the Early Adopters

What is the difference between innovators and early adopters? What are their motivations for trying out new, experimental technology? Innovators and early adopters represent the two early-market categories of customers in the Technology Adoption Life Cycle (TALC). Innovators are technology enthusiasts: they are the first to try out new technologies for its own sake. Unlike the innovators, early adopters are not interested in new technology for its own sake, but rather in the new advantages it may afford. We’ll take a look at the key characteristics of both groups below.

How to Choose a Niche for a Startup Business

How do you choose an appropriate niche for your product/service? Why is it especially difficult to choose a niche for a startup? For a startup, choosing an appropriate niche in the market is especially challenging because you can’t survey your customers or gather data on them—you don’t have any customers yet. This makes it difficult to make a decision that will determine the fate of your company because you don’t have enough data to substantiate your choice analytically. In this article, we will discuss how you can select an appropriate startup niche.

Western Thinking: Theoretical vs. Empirical

Is there such a thing as a Western way of thinking? What is the difference between theoretical and empirical methods of reasoning? Which style of thinking does your culture tend to use? Cultural communication expert Erin Meyer divides non-Asian cultures into two broad patterns of thinking or reasoning. Specifically, Meyer argues that Western and Latin American cultures tend to use either theoretical or empirical thinking. Latin Americans and Germanic countries fall in the middle of this spectrum. In this article, we’ll look at the two variations of Western thinking or reasoning, according to Erin Meyer.

Working in a Different Culture: Things to Keep in Mind

Do you work in a culture that’s very different from yours? What challenges does that bring? Working in a different culture brings a lot of unknown unknowns—you don’t even know what you don’t know. In her book The Culture Map, author Erin Meyer provides some tips for working effectively across cultures. Here are some things to keep in mind if you work in a different culture, according to cultural communication expert Erin Meyer.

Crossing the Chasm: Quotes by Geoffrey Moore

Are you looking for Crossing the Chasm quotes by Geoffrey Moore? What are some of the most noteworthy passages worth revisiting? In Crossing the Chasm, Geoffrey Moore outlines a strategy that companies can use to move their products across this “chasm” to enter the mainstream market. Since the book’s publication, it has become a standard text for managers, engineers, and students, as well. Here’s a selection of top Crossing the Chasm quotes with explanations.

Geoffrey Moore: Chasm Theory and the Revised TALC

What is Geoffrey Moore’s chasm theory? How does Moore’s model differ from the traditional Technology Adoption Life Cycle? According to the traditional Technology Adoption Life Cycle, customers smoothly and progressively transition from one stage of adoption to the next. However, according to Moore’s chasm theory, the psychographic differences between customers in each stage create gaps between each category, and the traditional TALC doesn’t account for those gaps. In this article, we’ll take a look at how the characteristics of each category generate each of the gaps.