

This article is an excerpt from the Shortform book guide to "The Creative Act" by Rick Rubin. Shortform has the world's best summaries and analyses of books you should be reading.
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How are mindfulness and art connected? Why should you pay more attention to your surroundings?
If you want to be more creative, then you need to learn how to be more observant. Daily distractions such as cell phones make tapping into creativity more difficult.
Here’s what Rick Rubin has to say about artistic mindfulness.
Pay More Attention
In his book The Creative Act, Rick Rubin argues that mindfulness and art are connected and that creativity requires paying attention. He says that being truly aware—both of yourself and your surroundings—can dramatically enhance your ability to create profound and meaningful work.
(Shortform note: In the digital age, maintaining such awareness faces significant hurdles, primarily due to endless distractions. Our constant companions—smartphones, tablets, and computers—often serve as barriers to the deep, reflective thought necessary for creativity. In Deep Work, Cal Newport argues that to tap into your deepest creative potential, you need to reconsider your relationship with technology, deliberately carving out time and space in your day to disconnect.)
Rubin encourages you to cultivate a practice of quiet observation, suggesting that noticing the minute details around you can open up new avenues for inspiration. Rubin emphasizes that your awareness should extend beyond the physical world—also tune into your inner thoughts and feelings without judgment. By doing so, you can tap into a deeper level of intuition and authenticity in your work.

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- Where creativity comes from and why it matters
- How to take inspiration from anywhere and everywhere
- A music producer’s advice for enhancing your creativity