

This article is an excerpt from the Shortform book guide to "The 10X Rule" by Grant Cardone. Shortform has the world's best summaries and analyses of books you should be reading.
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What is the relationship between thinking and action? How does The 10X Rule approach thinking and action?
Your thinking and action need to be coordinated in order for you to achieve great success. In The 10X Rule, Grant Cardone describes how obsessive thinking and action can help you.
Read more about thinking and action as described by The 10X Rule.
Obsessive Thinking and Action
Being obsessed with something is often seen as negative. People who are passionate may be viewed as crazy or off-balance, as workaholics, or as not “having a life.” However, in this world of short attention spans, the single-minded pursuit of extraordinary goals should be seen as a gift instead of a flaw. Obsession is a hallmark of 10X thinking and action.
Most great achievements were someone’s obsession at one point. For instance, space travel is the result of the decades-long obsession of teams of scientists and engineers with figuring out how to do it. Artists, musicians, athletes, philanthropists, and business owners are obsessed with success.
Children naturally become obsessed or fixated on whatever stirs their curiosity, whether it’s a subject like elephants, a snack, a toy, or an activity. Unfortunately, adults sometimes suppress children’s obsessions, and children give up intense commitments for average commitments.
However, obsession is a requirement for pursuing 10X goals with 10X actions. It sends the message to clients and competitors that you’re fully committed to success. As a result, they take you seriously.
So be obsessed and stay obsessed with making your goals a reality. Feed your obsession—compound your success by taking continuous 10X action. The alternative to obsession is spending your life making excuses for failure.
Your Thinking and Action Should be Unwavering
Part of being obsessed with your goals is going “all in”—committing yourself fully to extreme action.
In poker, going “all in” means putting all your chips on the table or going for broke. In situations outside of poker, many people would rather play it safe and guard against losses. However, unlike poker chips, the amount of action you can take isn’t limited.

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Here's what you'll find in our full The 10X Rule summary :
- How to set goals that are 10 times bigger than average
- How to use extraordinary thinking to achieve extraordinary results
- The 3 myths that will sabotage your chances of success if you let them