Does your company have a Just Cause? What is the larger need—beyond the immediate provision of the product—that your business aims to fulfil? A Just Cause outlines the reason you are in business beyond the provision of any one specific product or service. It provides a context for all the decisions you’ll make and inspires people to work hard and make sacrifices because they believe in the cause. In this article, we will take a look at the characteristics of a Just Cause and how a Just Cause looks like in real-world business.
Simon Sinek: A Just Cause Fuels Your Business










