Why do people perform mental accounting when it comes to their finances? What are some examples of mental accounting? One of Richard H. Thaler’s arguments against constrained optimization is that people perform mental accounting. Behavioral economics describes this as a cognitive bias that causes people to place different values on money. We’ll focus on three key examples of mental accounting. Let’s take a look at three common examples of mental accounting.
Mental Accounting in Behavioral Economics: 3 Examples
