The World's Best Book Summaries
How has marketing changed over time? What accounts for these changes? Seth Godin argues that traditional advertising doesn’t work anymore. He gives three reasons for this and goes on to describe the new age of marketing that we’ve entered. Keep reading to learn more about the end of traditional advertising.
Why is working for money no longer secure? What are the dangers of relying on employment to generate income? According to Robert Kiyosaki, working for money is no longer a safe bet for financial security, much less financial freedom. He says that people who generate income from the work they do (employees, self-employed, and small business owners) are at a much higher risk today than they were in the past because of the economic changes that took place over the past half-century. Here is what’s wrong with working for money, according to Kiyosaki.
Do you have a goal in mind but you don’t pursue it because of “not having enough time”? How can you make more time in your schedule to focus on your goals? Between work, children, errands, friends, exercise, it seems like there is never enough time to work on yourself and your goals. The hard truth is: there will never be more than 24 hours in a day. However, there are methods you can use to find time to work on your goals. Here are Rachel Hollis’s tips for finding more time to focus on your future.
What skills should women develop if they want to stand out in the business world? Why is self-confidence one of the most important skills to practice? Girl boss, author, and motivational speaker Rachel Hollis says that there are four skills for women that will help them succeed: self-confidence, persistence, effectiveness, and positivity. She says that women should use these skills as tools to further their lives and careers. Continue reading to learn about the four skills.
What is step 1 in John Kotter’s 8-step model? Why is it important do develop a sense of urgency when initiating change in a company? In his book Leading Change, John Kotter says a sense of urgency is a crucial first step to change because nothing will change if your employees don’t feel it is necessary. Complacency is the first hurdle you must get over if you want to initiate change. Here is John Kotter’s step 1 in his 8-step model for change.
What does John Kotter mean by “guiding coalition”? Why should you avoid forming a change committee to lead organizational change? Step 2 in John Kotter’s 8-step change model says to create a guiding coalition. This means that you must create a group of impactful change leaders rather than relying on a single person to lead the change. This will convince the rest of your employees to follow the changes. Continue below for more on step 2 of Kotter’s change model.
How can you effectively communicate your vision of change to your employees? What things should you avoid when you’re communicating the vision? According to Kotter, once you’ve developed a sense of urgency, assembled a credible and empowered coalition to lead the change effort, and articulated a clear vision that can anchor every decision and action taken within the organization, you’re ready to sell the change project to the broader organization. Continue below for tips on how to communicate your vision for change.
What are the most common obstacles to change in an organization? How can you overcome those obstacles? Whenever you try to make big changes, especially in an organization, roadblocks are inevitable. The biggest roadblock is usually the resistance to change among the junior and middle managers. Learn how to overcome these obstacles below.
What is the contrast bias? How can you avoid the contrast effect when making comparisons? The contrast bias is the tendency to compare things to one another using relative factors instead of judging each object on its own merit. This is why an object will be viewed as worse than it usually would be when compared to something much better. You can manage this bias by judging each object on its own merit rather than in relative terms. Read on to learn more about the contrast bias.
What is loss aversion bias? How do you avoid triggering the tendency? The loss aversion bias is the tendency to prefer avoiding losses to acquiring new gains. This bias is triggered by the pain of losing something valuable in the past. You can manage the tendency by calibrating all your losses in true absolute terms, rather than relative terms. Read on to learn more about the loss aversion bias.