Business Archives

Ethical Issues in Information Technology: 3 Big Tech Secrets

What are the biggest ethical issues in information technology right now? What risks do they pose to society? According to author Shoshana Zuboff, Google and other tech giants have been able to mine user data with little regard for ethical data collection. She claims that there are three secret factors that have allowed big tech to carry on this way. Keep reading to find out the three ways information technology companies exploit users, according to Zuboff.

Going Back to the Office: 3 Tips for Employers

How can employers help with workers going back to the office? What are the best tips for easing the transition? As the pandemic draws to a close, businesses are eager to bring employees back into the office. Most employers recognize, however, that hybrid models are likely here to stay in some capacity. Read on for three practical tips for employers facing a transition period as workers begin going back to the office.

Why Surveillance Capitalism Is Google’s Brainchild

What is surveillance capitalism? What role did Google play in its creation? What are the consequences? According to author Shoshana Zuboff’s explanation of surveillance capitalism, Google’s development of targeted advertising and data predictions played a major role in its creation. Zuboff claims that Google now holds a dangerously powerful position in surveillance capitalism and our rights to privacy. Read on to learn the connection between Google, surveillance capitalism, and advertising, according to Zuboff.

The Hiring Bias Is Surprisingly Hurting These People

How does hiring bias affect different groups of workers? Why are educated (knowledge) workers experiencing more hiring bias currently? Educated workers have been disproportionately trapped in long-term unemployment because of biases potential employers have. These include age biases or the belief that something must be wrong with someone who’s been out of work for a while. Keep reading to learn why the stigma of hiring bias is disproportionately affecting educated workers.

The 3 Principles of Rebel Leadership (Rebel Talent)

What are the three principles of rebel leadership? Why should you aim to be a rebel leader? According to Francesca Gino in Rebel Talent, being a rebel leader will help you challenge the status quo. In the process, you’ll influence others to do the same. Continue reading to learn the basics of rebel leadership that you should adopt.

The 5 Types of Marketing Channels & How to Choose One

What are the five types of marketing channels? How should you choose one for your products or services? Choosing the right marketing channel is important for the success of your advertising campaign. Marketing guru Jay Conrad Levinson says you can save time, money, and frustration by using his method to choose the best channel for marketing your business. Read on to learn the five types of marketing channels and how to choose the right one, according to Levinson.

Target Market Research: The 3 Things to Know First

How do you begin target market research? Which customer details do experts say matter the most? If you’re just starting your target market research, you might feel overwhelmed with the huge amount of methods and tips available to you. According to marketing guru Jay Conrad Levinson, you can boil down your research to focus on three key customer details, at first. Keep reading to find out the three things you should learn about your target market first, according to Levinson.

How to Create a Team: The 6 Essential Steps

Why is it important to have an effective team in your organization? How can you create a productive team? Many factors make a successful business, but the most essential part of your business is a team. As a leader, it’s your responsibility to create a team that upholds your company’s values and gets the job done. Read below to learn how to create a team in just six steps.

HR at Amazon: A Human-Free Resource Department

Does Amazon have a good Human Resources (HR) department? What is HR at Amazon like? How did Jeff Bezos try to change HR? While at Amazon, Jess Bezos sought to automate the Human Resources department as much as possible. Hiring-by-app and firing-by-algorithm proved useful when adding workers during peak times, but it resulted in an alienated workforce. Read on to learn about HR at Amazon, including why and how Bezos automated the department.

The Colonial Pipeline Attack Exposed Untold Threats

What was the Colonial Pipeline attack? Why did this attack threaten society? The ransomware attack on Colonial Pipeline shut down fuel delivery to the East Coast in the summer of 2021. This attack exposed a growing cybersecurity threat to U.S. firms and organizations—and to energy companies in particular. Keep reading to learn about the Colonial Pipeline attack and its consequences for society.