What makes an advertisement effective in today’s crowded marketplace? How can marketers create campaigns that drive sales while building lasting brand value? David Ogilvy’s Confessions of an Advertising Man is packed full of time-tested wisdom from decades of his experience in the advertising industry. His insights cover everything from crafting compelling headlines to managing client relationships and building successful agencies. Keep reading to discover the proven strategies that helped Ogilvy become one of the most influential advertisers of all time.
David Ogilvy Confessions of an Advertising Man: Overview
