Entrepreneurship Archives

Start-Up Roles: The 3 Hats of a Beginner Entrepreneur

What start-up roles are necessary for your business to grow? What mindset should a small business leader adopt from the start? In The E-Myth Revisited, Michael E. Gerber argues that a small business owner should assume three roles or mindsets: entrepreneur, manager, and technician. He describes the key characteristics of each start-up role and discusses how they must balance—rather than compete with—each other. Read more to learn the three crucial start-up roles for your business.

Sales Pitching Techniques: 6 Pitches for Success

Why is the elevator pitch no longer useful in the modern day? What are the best, modern sales pitching techniques? In his book To Sell Is Human, Daniel Pink explains that the elevator pitch is obsolete in today’s world of hierarchies and ease of information. Luckily, there are six sales pitch techniques that are perfect for today which Pink describes in detail. Here are Pink’s six pitches for success along with some extra pitch tips and tricks.

The Entrepreneurial Myth: A Quick Look at a Classic

What is the Entrepreneurial Myth? What’s the truth about starting and growing a successful small business? The E-Myth Revisited is a classic business book by Michael E. Gerber. The E-Myth stands for “the Entrepreneurial Myth.” Gerber explains how you can undermine your new business by focusing solely on the product and just trying to work harder. The right approach is to view your business like a franchise—to systematize operations so that it no longer relies on you. Read more to learn about the Entrepreneurial Myth.

The E-Myth: Book Overview and Key Takeaways

What can small business leaders learn from the E-Myth book? How can it give a business a better chance to succeed? In The E-Myth Revisited, Michael E. Gerber explains how focusing solely on the product—and just trying to work harder—undermines new businesses. The right approach is to view your business like a franchise—to systematize operations so that it no longer relies on you. Read more to learn the primary principles from the E-Myth book.

The New ABCs of Selling: A Is for Attunement

What is attunement in reference to sales? How can you use attunement to move others? In the new ABCs of selling, the A stands for attunement. Attunement is the ability for a salesperson to tune into their buyers’ needs and to change their approach depending on the circumstances and the needs of the buyer. Continue reading to learn all about attunement as part of the new ABCs of selling.

Business Format Franchise: What It Is and How It Works

What is a business format franchise? How did Ray Kroc innovate franchising to create huge success? In The E-Myth Revisited, Michael E. Gerber discusses Ray Kroc’s business format franchise, a template that’s been widely adopted by other companies. He shares the key to McDonald’s success, and he offers insights into how you might succeed by doing what they do. Read more to learn about the business format franchise template.

The Entrepreneurial Model: Think Like an Entrepreneur

What is the entrepreneurial model for business? Do you have the mindset of an entrepreneur? In The E-Myth Revisited, Michael E. Gerber asserts that a successful business owner embraces an entrepreneurial model—a business model with measurable steps, a guiding vision, a defined structure, and functional systems. Another key to success is an entrepreneurial perspective, which keeps the focus on the business rather than the work. Read more to learn about an entrepreneurial model and mindset.

Why There Is No Such Thing as a Universal Game

Is there such a thing as a game that would satisfy every player? Do different genders prefer different game types? According to Raph Koster in A Theory of Fun for Game Design, there is no such thing as a universal game. This is because everybody enjoys games differently based on factors such as intelligence type, personality, and gender. Here is why you shouldn’t try to make a universal game.

Expert Advice for Starting a Business: Entrepreneur 101

Do you have a business idea in mind? What are some things you should consider before you embark on its execution? In his book Tools of Titans, entrepreneur and lifestyle guru Tim Ferriss shares the advice of 101 highly successful people he refers to as “titans.” Many of the titans he interviewed for the book are entrepreneurs of some kind. We’ve distilled their advice below. In this article, we’ll cover titans’ advice for starting a business.

Tools of Titans by Tim Ferriss: Book Overview

Is Tim Ferriss’s book Tools of Titans about? What do you think highly successful people—those who are at the top of their game—do differently? In Tools of Titans, Tim Ferriss shares the habits and beliefs of 101 high-performing people, including tech investors, entrepreneurs, athletes, and entertainers. The premise of the book is that if you emulate the habits and beliefs of people who succeed the way you want to succeed, you too can be successful. In this brief overview of Tools of Titans, we’ve pulled out the main themes across all the people Ferriss interviewed.