Business Archives

Expert Secrets by Russell Brunson: Book Overview & Takeaways

Why should you launch a movement and not just a product? How often should you publish content for your audience? How should your strategy change when you sell to a large group? Expert Secrets by Russell Brunson answers these questions and many more. The book serves as a how-to guide for creating excitement for your idea that turns potential customers into lifelong buyers, focusing on how you can tap into your audience’s emotions. Continue reading for an overview of this book, and learn the main “secrets” that will help you create loyal customers.

Invent and Wander: Jeff Bezos’s Account of Amazon’s Rise

How did Amazon become the booming online business it is today? What innovations set Amazon apart from the rest? In Invent and Wander, Jeff Bezos chronicles Amazon’s meteoric rise from a niche online retailer to the ubiquitous digital superstore of the 21st century. Bezos’s writings and speeches also illustrate his values and insights into innovation and business success. Read below for an overview of Invent and Wander by Jeff Bezos.

How to Give Employees Autonomy: 3 Tips for Managers

Why should managers give employees autonomy? Do employees need private time at work? A more relaxed workplace can be more productive than a frenzied one. As long as you give employees private time to work without being distracted, you don’t need to check in on them every minute of every workday. Let’s discuss how to give employees autonomy, according to It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson.

How to Develop Employees to Their Full Potential: Use Motivation

Do you want your employees to perform at their best? How can you help employees advance in their positions? It goes without saying that an organization is nothing without the people who comprise it. The task of managers has always been to give those people direction, though the old style of top-down control is no longer always effective. Let’s look at how to develop employees to their full potential.

The Benefits of Asynchronous Team Communication

Why is asynchronous team communication important? How does this type of communication facilitate deeper thinking? According to Jason Fried and David Heinemeier Hansson, many organizations hurt their employees’ productivity by creating a culture in which they’re expected to constantly check their messages. They also must be aware of the discussion going on in real-time chatrooms, but in reality, this isn’t necessary. Find out why asynchronous team communication is the better alternative in workplaces.

Amazon in 2001: How Jeff Bezos Rose Above Bad Share Prices

How did Amazon survive its first major downturn? Why does Amazon value its relationship with customers so much? In Invent and Wander, Jeff Bezos looks back at Amazon 2001’s crisis when share prices dropped dramatically. Yet it was still a learning experience for Bezos, who managed to turn things around for Amazon. Discover the lessons Bezos took away from Amazon’s share price dropping in 2001.

How to Create a Movement (and Not Just a Business)

What makes something a movement? What if you could create a movement instead of just running a business? Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. Russell Brunson says you should look at your product or service as merely a tool that supports something much greater—a movement. Read more to learn how to create a movement and not just a business.

The 3 Most Effective Hiring Criteria for Businesses

What are the best hiring criteria for recruiters to follow? Should you look for the best of the best in your line of work? Most companies get skilled employees by identifying the most talented workers in their industry and stealing them away from other companies. However, Jason Fried and David Heinemeier Hansson advise against doing this. Check out below what Fried and Hansson recommend doing instead.

Managerial Decision-Making: What Does It Entail?

What’s managerial decision-making? How do you know if you’re making the right decision for the organization? It’s management’s role to make decisions based on issues affecting the whole organization. In The Essential Drucker, Peter Drucker asserts that at the executive level, managers should devote their time to making strategic, broad-ranging decisions, not solving low-level problems. Continue reading to learn what it takes to make managerial decisions.

Going Infinite: The Rise and Fall of a New Tycoon (Overview)

Who is Sam Bankman-Fried? How did he make his money? How did he lose it? In just a few years, Sam Bankman-Fried went from being a relative nobody to the architect of a cryptocurrency empire whose net worth neared $30 billion. But, even quicker than his empire burst onto the scene, it crumbled. Continue reading for an overview of Michael Lewis’s Going Infinite: The Rise and Fall of a New Tycoon.