How to Evaluate a Business Idea (and Make Sure It’s Profitable)

a young woman wearing glasses looking at sticky notes on a window illustrates how to evaluate a business idea

Are you looking to turn your business idea into a profitable venture? Have you ever wondered what steps successful entrepreneurs take to validate their concepts? Noah Kagan’s book Million Dollar Weekend outlines the actions required to transform a business idea into a thriving enterprise. He discusses prioritizing customer needs, validating market interest, and developing a straightforward business model. Read on for Kagan’s advice on how to evaluate a business idea.

How to Get Customers for a New Business: 3 Simple Tips

a young man wearing glasses speaking into a megaphone on a city street illustrates how to get customers for a new business

Have you ever wondered how to effectively promote your business? What strategies can help you expand your customer base and increase revenue? In his book Million Dollar Weekend, Noah Kagan details how to get customers for a new business. He discusses social media engagement, email marketing, and the importance of evaluating your results. You’ll find practical advice for entrepreneurs looking to boost their business presence. Read on to discover actionable tips and real-world examples that can help you take your business to the next level.

Your Business’s First Year: How to Make Every Day Count

an entrepreneur in an office looking at a wall calendar illustrates a business's first year

Are you struggling to align your business with your personal life? Want to know how to make your first year as an entrepreneur truly count? In his book Million Dollar Weekend, Noah Kagan shares strategies for maximizing your business’s first year. He outlines how to set actionable goals, implement productivity systems, and build a supportive network. Read on to discover practical tips for turning your entrepreneurial dreams into reality.

The Impact of COVID-19 on Businesses: Schwab & Malleret Explain

businessmen at a conference table in front of a cityscape overlaid with graphs depict the impact of COVID-19 on businesses

Are you curious about how COVID-19 has changed the business landscape? Want to know what the future holds for various industries? In their book COVID-19, Klaus Schwab and Thierry Malleret explore the impact of COVID-19 on businesses across the globe. From supply chain transformations to shifts in government influence, they share insights into the evolving economic and social landscape. Read on to discover how the pandemic is reshaping the business world and what it means for you.

The Creation of Twitter—From Ideation to Success

The Twitter bird icon on a 3D square

How was Twitter created? What company started it all? Why did its hypergrowth become an issue? Twitter (now called X) was first created in 2006 as a status-sharing service. Four men, Noah Glass, Evan Williams, Biz Stone, and Jack Dorsey came up with the original idea for the platform. Here’s a brief look at the creation of Twitter, as told in Hatching Twitter by Nick Bilton.

The 4 Creators of Twitter & the Struggle for Control

Jack Dorsey, one of the creators of Twitter

Who were the creators of Twitter? Why didn’t they get along? What were their different visions for the platform? When most people think of the creator of Twitter, the name Jack Dorsey comes to mind. However, Twitter actually had four founders who all struggled for control of the direction of the company. Continue reading to learn about the founders of Twitter and their dynamics.

Go for No! by Richard Fenton & Andrea Waltz: Overview

An open book on an office desk in front of a bookshelf.

What is Go for No! by Richard Fenton and Andrea Waltz about? What if the key to unlocking your potential lies in embracing failure? Richard Fenton and Andrea Waltz’s book, Go for No!, challenges conventional wisdom about success. Their groundbreaking approach encourages readers to seek rejection for personal and professional growth. Read below for a brief overview of Go for No! by Richard Fenton and Andrea Waltz.

Hatching Twitter by Nick Bilton (Book Overview)

A phone screen showing the Twitter logo.

Who founded Twitter? Why were there so many power struggles? What changes and influences has Twitter had over the years? In the book Hatching Twitter by Nick Bilton, he explores the timeline of Twitter—from conception to success (before Musk’s takeover). Twitter’s history is full of deception, greed, and the fight for power. Here’s a brief overview of the book Hatching Twitter.