Starbucks’s Management Strategy Under Howard Schultz

A Starbucks employee holding a coffee cup as part of the Starbucks management strategy

What was Starbucks’s management strategy after Howard Schultz’s return? Why did the company’s management need to be overhauled? After returning to Starbucks, one of Schultz’s initial turnaround strategies was to completely overhaul the company’s management. There were three major changes Schultz made to accomplish this strategy: hiring new executives, securing emotional buy-in from executives and managers, and reaffirming key values in Starbucks’ management strategy. Continue reading to delve into these three major changes.

How Howard Schultz’s Leadership Style Saved Starbucks

Former CEO of Starbucks Howard Schultz smiling

What is Howard Schultz like as a leader? How did Schultz help Starbucks out of a rut? In 2008, Howard Schultz made his official return to Starbucks. In his first few months as CEO, he used two strategies to project a reassuring image to both internal and external stakeholders: strong communication and timely action. Let’s look at these two elements of Howard Schultz’s leadership style.

Howard Schultz: Starbucks’s Savior During Financial Trouble

Howard Schultz, Starbucks's former CEO, smiling on stage

Why did Howard Schultz return to Starbucks in the mid-2000s? How did Schultz make a smooth transition back into the CEO role? During a grave position at Starbucks, Schultz stepped in as CEO for the second time in 2008 to steer the company in a better direction. In his book Onward, he discusses his motivation for reprising his role as CEO and the leadership strategies he used to restore stakeholders’ trust in Starbucks. Discover more about the process behind Schultz’s return to Starbucks.

The 2007-2008 Starbucks Crisis: What Led to Its Near Defeat?

A closed sign on the window of a Starbucks store that shows a Starbucks crisis

What was the Starbucks crisis in 2007 and 2008? What caused Starbucks stocks to drop at a worrying pace during this time? By the mid-2000s, Starbucks was in a great place as a franchise. However, the decision to focus on rapid growth over in-store experience led to customer complaints, dropping stocks, and slow financial growth. Continue reading to learn about the factors that led to Starbucks’s downfall.

3 Ways to Monetize Content Online: Advice From Nicolas Cole

a piggy bank on a desktop computer in a home office illustrates how to monetize content

Have you ever wondered how to turn your online writing into a profitable venture? Are you curious about the different ways to monetize content? The Art and Business of Online Writing by Nicolas Cole identifies three main methods for making money from your online writing. You’ll learn about paid access, employment opportunities, and advertising strategies that can help you turn your passion for writing into a sustainable income stream. Keep reading to discover which content monetization method might work best for you and your audience.

What Makes Starbucks Special? It’s Not Just the Coffee

A Starbucks coffee store on the corner of a street

What are Starbucks’s values and business principles? What makes Starbucks special compared to other coffee shops? In 1982, Starbucks was just a small coffee shop in Seattle, Washington. After Howard Schultz took over, it became a franchise that customers, employees, and stockholders loved. Let’s look at how Schultz made Starbucks the special coffee franchise it is today.

Starbucks in 2007: How the Franchise Fell From the Top

A Starbucks store in 2007

What happened to Starbucks in 2007? Why did Starbucks suffer from opening new stores? By 2007, Starbucks had become a bastion of coffeehouse culture, but it wasn’t performing as well as former CEO Howard Schultz thought it should. In his book Onward, Schultz discusses how Starbucks rose to the top but fell to the bottom during the 2007-2008 financial crisis. Keep reading to learn about the rise and fall of Starbucks.

How to Make an Online Writing Business Out of a Hobby

a female writer working on her computer in a home office illustrates starting an online writing business

Are you struggling to turn your passion for writing into a profitable venture? Have you ever wondered how successful online writers build their businesses? In his book The Art and Business of Online Writing, Nicolas Cole shares valuable insights on establishing an online writing business. He details strategies for transforming your writing skills into a lucrative career, including self-promotion techniques, creating pillar content, and monetization methods. Keep reading to learn how to take your online writing hobby to the next level by transforming it into a business.

Million Dollar Weekend: Noah Kagan’s Guide for Startups

a bearded man reading a book in an open workspace with computers on desks and large windows

Are you hesitating to start your own business? Do you wish there was a step-by-step guide to turn your ideas into reality? In his book Million Dollar Weekend, Noah Kagan offers a roadmap for aspiring entrepreneurs. This book tackles common startup challenges and provides practical strategies for launching successful ventures. From mindset shifts to market validation, Kagan covers the essentials of modern entrepreneurship. Continue reading for an overview of this book that can help you transform your business dreams into actionable plans.

How to Get Started as an Entrepreneur: Advice From Noah Kagan

a networking event where professionals are chatting illustrates how to get started as an entrepreneur

Are you afraid of failure in business? Do you want to cultivate an innovative entrepreneurial mindset? Noah Kagan’s book Million Dollar Weekend explores strategies for developing a successful approach to entrepreneurship. It focuses on the importance of taking quick action, embracing rejection, and building a strong network. These tactics can help you grow your confidence and achieve your business goals. Keep reading for Noah Kagan’s advice on how to get started as an entrepreneur.