The World's Best Book Summaries
What exactly is a distribution channel? What are some things you should consider when choosing a distribution channel strategy for your business? A “distribution channel” is what you use to distribute products to your customers. Different distribution channels are better able to reach different types of customers. In this article, we will discuss how to choose the most effective distribution channels for reaching your target customers.
What is The Culture Map about? What are Erin Meyer’s eight axes for measuring cultural differences? In her book The Culture Map, cultural communication expert Erin Meyer presents a framework you can use to analyze how cultures differ from yours as well as practical strategies to mitigate any cultural misunderstandings. She also explains why these cultural differences developed in the first place. Below is a brief overview of her key points.
Do you find it awkward to talk to people you don’t know? How do you start up conversations with coworkers or with a date? Not all of us are blessed with the natural ability to start up a conversation with somebody we barely know. If you’ve ever been to a business meeting, a party, or even on a date with someone new, you know the feeling. But luckily, you don’t have to be a natural extrovert to be good at conversations, you just need to know how to break the ice. Keep reading for advice on how to break the
What is individual decision-making? What are the main benefits of the individual decision-making style? What are its key disadvantages? Individual decision-making is where the chief decision-maker may consider others’ opinions, but ultimately, the individual (usually the boss) makes the final decision. The individual decision-making style is the key feature of hierarchical cultures where there is a clear delineation of ranks amongst members. In this article, we’ll explore the key advantages and disadvantages of individual decision-making, and present some strategies for working in cultures that decide individually.
What is product positioning in marketing? What role does product positioning play in customers’ buying decisions? “Positioning” refers to where potential customers place your product on the market landscape, or how they view it in relation to the competition. According to Geoffrey Moore, the author of Crossing the Chasm, positioning is the most significant factor in a customer’s decision to buy your product. Here are five steps to position your product for success.
Are you looking for an overview of The 1-Page Marketing Plan by Allan Dib? What key ideas can you learn from the book? Marketing expert Allan Dib contends that for a small business, the surest way to make money and grow is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. Find our helpful overview of The 1-Page Marketing Plan below.
What exactly is a “whole product”? Why is it important that you deliver the whole product to your customers? When you make a sale, you’re typically only obligated to deliver the core product. However, while innovators and early adopters are usually willing to take ownership of assembling the whole product for themselves, the early majority are not. If you fail to supply the whole product (a complete solution without native or third-party add-ons), you are risking losing those customers. In this article, we’ll take a look at two whole product models: Theodore Levitt’s Whole Product Model and Geoffrey Moore’s Simplified
What is social media guru and entrepreneur Gary Vee’s story? How did he go from working in his family’s liquor store to being a self-made millionaire? Gary Vaynerchuk (or Gary Vee as he is known online) is famous today for being one of the first internet personalities and for being a very successful entrepreneur. However, Vaynerchuk wasn’t always in the spotlight. Learn about Gary Vee’s backstory and how he grew to be so successful.
How do you negotiate across the cultural divide? What are some things you should take into account when negotiating with people from different cultures? When negotiating across cultures, the key thing to take into account is how the people with whom you are negotiating approach persuasion. According to cultural expert Erin Meyer, different kinds of arguments persuade people from different cultures. In other words, what persuades you might not persuade someone from a different culture. In this article, we’ll explore the two primary approaches to persuasion and present some strategies you can use to effectively persuade people from different cultures
How do you introduce yourself to someone you don’t know? Why is learning someone’s name so important? Debra Fine, small talk expert, provides the following advice for introducing yourself to a stranger: choose a partner who is open to conversation, make eye contact, and learn their name immediately. There are also signals you can look for to tell whether or not the person wants to talk to you. Here’s Debra Fine’s advice on how to introduce yourself.