Business Archives

How to Convince Customers of Your Product Superiority

What is product superiority? What is the key to beating the competition? In marketing, product superiority is the slight differences between similar products that can make one product seem better than the other. In Breakthrough Advertising, Eugene M. Schwartz gives a few tips for convincing customers that your product is superior to the competition. Let’s look at the three ways you can write a headline that highlights your product superiority.

Using the “How Might We” Method in a Sprint Workshop

What is the How Might We (HMW) method? How should you use the HMW method in a design sprint workshop? Jake Knapp invented the Design Sprint process while working for Google and later facilitated sprints with over a hundred companies, including Slack, Airbnb, and Spotify. According to him, using the How Might We method of questioning is one of the keys to a successful design sprint workshop. Read on to learn how to use the How Might We method in your sprint workshop, according to Knapp.

How Corporations Influence Politics With “Woke-Washing”

Want to know how corporations influence politics in America? How are companies taking advantage of liberal politics? According to Vivek Ramaswamy, American corporations have found a unique way to gain profits, both economically and politically. Ramaswamy’s book Woke, Inc. outlines how corporations influence politics through virtue signaling and falsely claiming to be woke to gain the support of society. Read on to learn how corporations influence politics, according to Ramaswamy’s concept of Wokenomics.

What Is the Mom Test? 3 Rules for Talking to Customers

What is the Mom Test? What do you gain out of the Mom Test? The Mom Test by Rob Fitzpatrick is a practical guide on how to get meaningful feedback about your business or product. Fitzpatrick explains how to ask the right questions and elicit unbiased responses from customers that will move your business forward. Read more to understand what the Mom Test is so you can master it.

How to Advertise Your Product: 5 Effective Strategies

Do you want your business to be successful? Do you know how to advertise your product? According to Eugene M. Schwartz in Breakthrough Advertising, the headline is the first and most important component of an advertisement that you should work on. He suggests five ways to use headlines to sell your product. Keep reading to learn how to advertise your product in the best way possible.

How to Create the Ideal Design Sprint Team

Who should be part of your design sprint team? What is Jake Knapp’s advice? According to Sprint author Jake Knapp, you can use a design sprint process with your team to build and test a prototype in just a five-day work week. Considering the size of your team and individual expertise are two of the priorities Knapp identifies for building your team. Read on to learn Knapp’s advice for creating an ideal design sprint team.

Everything Wrong With Woke Companies

What are woke companies? Why are they facing backlash from society currently? In his book, Woke, Inc., Vivek Ramaswamy outlines the rise of woke culture and how it has contributed to what he calls “Wokenomics.” According to him, woke companies rely on progressive politics and virtue signaling to turn a profit under false pretenses. Read on for a full overview of the problems with woke companies, according to Ramaswamy.

How to Decide Between Formal and Informal Meetings

Do you prefer formal or informal meetings? What are the benefits and downsides of both? When meeting with potential clients, Rob Fitzpatrick in The Mom Test suggests starting out with informal meetings to get to know the client. If that doesn’t work, he says you should resort to a more formal setting. Check out the benefits of both formal and informal meetings to see what’s right for you.

The 4-Day Workweek: A Historical & Social Analysis

What is the history of the 4-day workweek? What are some of the advantages and disadvantages to the community? An increasing number of global organizations are trying out the 4-day workweek, but the benefits of a reduced working schedule can come at a cost to others. As a result, it’s not yet clear if this kind of reduced schedule is viable on a large scale. Read on to learn about the history of the 4-day workweek and how it can help or harm the community.

3 Email Management Strategies to Stay Focused on Work

Are you distracted by emails at every moment? What are some email management strategies that can help you stay focused? Cal Newport’s book A World Without Email suggests emails are a major distraction at work. If you don’t have a proper email management system in place, you’re likely to develop what Newport calls a hyperactive hive mind workflow (HHMW). Here are three email management strategies for HHMW, all of which are predicted on his principle of attention capital.