The 4 Stages of the Customer Buying Journey

The 4 Stages of the Customer Buying Journey

What are the different stages of the customer buying journey? How can you create more loyal customers? As customers repeatedly have positive experiences with your brand, they tend to move through different levels of connection to your brand. In Superfans, Patt Flynn explains there are four levels of fandom that customers can go through in their journey. Let’s touch on the stages of the customer buying journey that you often see in businesses.

Peter Senge: What Is a “Learning Organization”?

Peter Senge: What Is a “Learning Organization”?

What does Peter Senge mean by a “learning organization”? How does a learning organization compare to a more traditional organization? According to Peter Senge, a learning organization is flexible. Compared to a traditional organization with a rigid, top-down power structure and strict rules, learning organizations are able to change and evolve with the times as their members do. Here’s why a learning organization is better for everyone, and how you can create such an organization within your business.

How to Deal With Uncertainty in Business: 3 Tips

How to Deal With Uncertainty in Business: 3 Tips

Are things changing at your place of work? Do you know how to deal with uncertainty in business? When you’re managing transition at work, you’ll hit a stage known as “the neutral zone.” In Managing Transitions, Susan and William Bridges refer to this as a time period when the organization is in between the old way of doing business and the new. Continue reading to learn how to deal with uncertainty in business.

Superfans by Patt Flynn: Book Overview & Takeaways

Superfans by Patt Flynn: Book Overview & Takeaways

What is Superfans by Pat Flynn about? What are the main takeaways of the book? In Superfans, Pat Flynn explains the process that turns ordinary customers into passionate lifelong fans. In his book, you’ll find a collection of strategies you can start applying today to build community, engagement, and enthusiasm around your brand. Read below for a brief overview of Superfans by Pat Flynn.

Peter Senge: Quotes From The Fifth Discipline

Peter Senge: Quotes From The Fifth Discipline

Are you looking for Peter Senge’s quotes from his book The Fifth Discipline? What are some of the most noteworthy passages worth revisiting? In his book The Fifth Discipline, Peter Senge presents a management framework for creating what he calls a “learning organization.” Senge’s method for doing this is to practice five different disciplines, culminating in the most important, titular fifth discipline—systems thinking. Keep reading for The Fifth Discipline quotes by Peter Senge.

The Four Obsessions of an Extraordinary Executive: Overview

The Four Obsessions of an Extraordinary Executive: Overview

Looking for an overview of The Four Obsessions of an Extraordinary Executive? What is Patrick Lencioni’s advice for organizational health? In The Four Obsessions of an Extraordinary Executive, entrepreneur, author, and speaker Patrick Lencioni demonstrates the importance of “organizational health.” Lencioni then describes how to increase organizational health to improve workplace motivation, lower turnover, and increase productivity. Read on for a brief overview of Lencioni’s The Four Obsessions of an Extraordinary Executive.

How to Prepare Teams for Organizational Transition

How to Prepare Teams for Organizational Transition

What is organizational transition? What is the first step to helping your team through the transition? Organizational leaders must learn to manage transition because nearly every organization experiences transition at some point. Susan and William Bridges’s book Managing Transitions explains that there are three steps to navigating transition, the first of which is crucial. Let’s look at how managers can smoothly introduce organizational transition to employees.

Peter Senge: The Fifth Discipline (Book Overview)

Peter Senge: The Fifth Discipline (Book Overview)

What is Peter Senge’s The Fifth Discipline about? What is the key message to take away from the book? Originally published in 1990, The Fifth Discipline is Peter Senge’s guide to creating a “learning organization.” A learning organization encourages its members to constantly develop their skills and to apply those skills to improve the organization. Below is a brief overview of the key takeaways from Peter Senge’s The Fifth Discipline: The Art & Practice of the Learning Organization.

Anything You Want: Derek Sivers’s Book Overview

Anything You Want: Derek Sivers’s Book Overview

Looking for an overview of Anything You Want by Derek Sivers? What is his advice for starting and running a successful business? In Anything You Want, Derek Sivers gives recommendations for building a business that meets customers’ needs while still fulfilling your passions. Sivers argues that to run a successful business, you have to know yourself, what you love, and what you want in life. Read on for an overview of Anything You Want—Derek Sivers’s best-selling book for hopeful entrepreneurs.