What’s value creation in negotiation? Why is value important for both parties? When negotiating, your goal should be to get the best possible deal for yourself while strengthening your relationship with the other party. To achieve a good deal and a stronger relationship, you must not only claim but create value. Keep reading to learn more about value creation in negotiation, according to Deepak Malhotra and Max H. Bazerman’s book Negotiation Genius.
Value Creation in Negotiation: 4 Steps to Getting What You Want










