How can you use Straight Line sales psychology to increase sales? How can you lower a prospect’s action threshold and raise their pain threshold? In Straight Line sales psychology, the action threshold is each prospect’s level of certainty they need to cross and the pain threshold is a powerful motivator and creates urgency, which helps close difficult sales. Below you will learn how to lower the action threshold and raise the pain threshold to increase sales.
Want to Increase Sales? Lower the Action Threshold
