The World's Best Book Summaries
What is principled bargaining? If a used car salesman can convince a customer to buy a lemon, why isn’t that considered a win? Principled bargaining is when both the customer and the salesperson gain something from the sale. If only one side gains something, then it’s a fail. Here is how to practice principled bargaining.
What does it mean to sell experiences? Why do people identify more with experiences than material goods? Sales specialist Daniel Pink says that you should always try to get buyers excited about the experience of using a product rather than about the product itself. This is due to a number of factors, including the fact that experiences are easier to relate to and that customers are motivated by emotions. Here is why you should sell experiences, not products.
What does the history of selling look like? Are all humans innately salespeople? How has the sales industry evolved over the years? In the book To Sell Is Human, Daniel Pink discusses the three origins of the shifts in sales over time: economic change, the rise in technology, and the growth of the education and medical sectors. Due to these three factors, sales have gone from being profit-focused to being buyer-focused. Continue reading to learn more about the history of selling and the three major origins of change.
What are Grant Cardone’s follow-up tips from Sell or Be Sold? Why should you follow up with customers? The essential Grant Cardone follow-up tips include using CRM (Customer Relationship Management) tools to keep in touch with customers, trying multiple communication methods including mail and personal visits, and never giving up after the first call. Following up with customers is important because it shows you care about the customer, and it encourages the customer to keep buying from you. Read on to discover Grant Cardone’s follow-up tips.
How do you build trust with customers? What are customers wary of? You can build trust with customers by aiding the customer’s research, providing support documents, and putting all negotiations on paper. You need to build trust because customers are usually wary of salespeople and do not always trust their own ability to make the right decision. Read on to learn more about how to build trust with customers.
What are the steps to overcoming price objections? What myths about money should you be aware of when selling? Overcoming price objections starts with establishing whether the customer lacks sufficient money or is simply uninterested in the product. The next step is to convince the customer about the value of the product and why it is worth twice the asking price. Misleading money myths like “people don’t like to spend” or that “money is always in short supply” can discourage you from pressing on to convince the customer. Read on to learn more about the steps to overcoming price objections.
How do you provide effective customer service? What should you never prioritize over customer satisfaction? The secret to providing effective customer service is to prioritize the satisfaction of the customer above all else. You must never prioritize rigid company policy and sales processes above the happiness of your customer. Read on to discover the principles of effective customer service.
How do you improve the sales process? Why do you need an improved sales process? You can improve sales processes by shortening them, using modern technology, and prioritizing customers. You know you need to improve your sales process when customers start complaining about how long it takes to buy your products and you start getting lower profits for each transaction. Read on to discover the ways to improve sales processes.
How do you connect with customers? Why should you avoid disagreements with customers? You connect with customers by agreeing with the customer, no matter what the customer says. This will make the customer feel positively towards you, and ready to interact with you. You should avoid disagreeing with a customer because it will make the customer more entrenched in his position and the customer may lose enthusiasm for doing business with you. Read on to discover how to connect with customers successfully.
What is the 5-step sales process? Who should adopt Grant Cardone’s 5 step process? The 5-step sales process is Grant Cardone’s sales formula for figuring out customer needs and presenting a product in a way that will convince the customer to make the purchase. You will need Cardone’s formula if your existing sales process is dysfunctional or you simply want to try something new. Read on to discover Grant Cardone’s 5-step sales process.