Sales Archives

Bookend Your Sales With This Word-of-Mouth Marketing Strategy

How effective is word-of-mouth marketing? How do you get people talking about your company? Word-of-mouth advertising is as old as time, and it’s still hugely effective. In Oversubscribed, Daniel Priestley explains how you can take advantage of this method before the sale to build demand—and after the sale to keep customers excited about your product. Keep reading to learn an effective word-of-mouth marketing strategy you can use to get people talking and keep people talking.

How to Create a Successful Marketing Campaign in 5 Steps

How do you get enough people talking about your business to make it profitable? What if you saw yourself as a campaign manager instead of a salesperson? Daniel Priestley discusses why and how you should build an extreme level of demand for your products before starting to sell them. He then provides the steps for a successful marketing campaign: determine your supply, prime the market, reach critical mass, make the sale, and keep people talking. Keep reading to learn how to create a successful marketing campaign with these five steps.

What Is Natural Price? Adam Smith Explains the 3 Factors

What does it mean to get a “good deal” on a product? What’s the natural price of a good? When supply and demand are in equilibrium, goods will be sold for their natural price. Adam Smith explains that the natural price is the cost of bringing a good to market. He discusses this concept in his classic work The Wealth of Nations. Read more to understand natural price and the three primary costs that determine it.

Pre-Launch Marketing Strategy: 3 Steps Before You Open for Sales

How do you get people to subscribe to your email list? Should you let feedback influence your product? How can you build anticipation around your product launch? Entrepreneur and digital marketing expert Jeff Walker suggests you treat your product launch like a major event to stir up anticipation and build desire. He recommends you do three things before you open for sales: create an email list, gauge the interest of prospective customers, and build anticipation. Keep reading to learn the ins and outs of Walker’s pre-launch marketing strategy.

Sales Follow-Up: Keep Your Buyers (and Non-Buyers) Engaged

After your big product launch, how can you keep people from experiencing a letdown? Should you follow up with people who don’t buy your product? Entrepreneur and digital marketing expert Jeff Walker discusses the last step in his five-stage product launch strategy: sales follow-up. The key is to continue something you started in Stage One: connect with your customers relationally. Read more to learn about Walker’s sales follow-up strategy and to see how it can work for you.

How to Get People to Buy Your Product: 3 Keys to Launch Success

What should you talk about with your customers before you try to sell to them? How can you stand out in the market? To thrive in the digital marketing arena, Jeff Walker suggests you take advantage of mental triggers—brain shortcuts that influence people to do certain things—in your product launch. These triggers support three key factors of a successful launch: value, relationships, and desire. Keep reading to learn how to get people to buy your product by integrating all three of these factors.

Launch by Jeff Walker: Book Overview & Key Takeaways

What should you do before you even mention sales? How can you make a product launch an event that people don’t want to miss? In Launch, entrepreneur and digital marketing expert Jeff Walker says that you should prioritize giving value and building customer engagement rather than focusing on sales to launch a product online quickly and successfully. He provides a practical strategy with clear steps. Keep reading for an overview of Launch by Jeff Walker, and get on the road to a successful product launch.

How to Launch a Product: 3 Scenarios for Online Businesses

What are the steps involved in a product launch event? Can you launch before you have a product? How can you partner with other businesses and share their success? At its simplest, a product launch is a process of introducing and selling a new product to potential customers. In Launch, Jeff Walker discusses three scenarios for launching a product in the online business world: a digital product launch event, launching without a product, and launching with partners. Read more to learn how to launch a product in each of these three ways.

Planning a Product Launch Event: A Step-by-Step Guide

How can you take advantage of the mental triggers of your prospective customers? What’s a “squeeze page”? How should you follow up with people who didn’t buy your product? In this digital age, when nearly anyone can start a business online, it can be difficult to stand out. In Launch, marketing expert Jeff Walker offers a product launch event strategy that will help you market and sell a product with little to no start-up costs. Continue reading to learn how to stage a successful product launch event, step by step.

Phil M. Jones’s Exactly What to Say: Book Overview

Want an overview of Phil M. Jones’s Exactly What to Say? What are the book’s key takeaways and suggestions for sales techniques? In Exactly What to Say, Phil M. Jones describes how to improve your business interactions by using key phrases that appeal to your listener’s subconscious mind. He claims that you can guide them to a decisive “yes” by capitalizing on conversational selling skills. Read on for an overview of the sales techniques and key phrases in Phil M. Jones’s Exactly What to Say.