What is affective trust? How do people from personal cultures approach professional relationships? Affective trust is trust that develops based on how you feel about the other person. Affective trust is the trust that people of all cultures feel towards their family and friends. But in personal cultures, it’s also the cornerstone of professional relationships. In this article, we’ll look at how members of personal cultures build trust and present some tips you can use to build trust in a personal culture.
Erin Meyer: What Is Affective Trust?










