Marketing Archives

Barriers to Action: What’s Stopping You?

What are the main barriers to action? What stops people from getting things done, or using a certain product? Barriers to action are the factors that prevent someone from doing what they need or want to get done. It may be a question of ability or motivation. This is an important question for marketers when they’re trying to push customers to buy. Read on for a better understanding of barriers to action and 4 exercises for reducing your customer’s barriers.

Hooked by Nir Eyal: How to Create Loyal Customers

What is Hooked by Nir Eyal about? How does Hooked by Nir Eyal explain habit-forming products? Hooked by Nir Eyal is a book that explains the use of a 4-step loop to build habit-forming products. The steps and their requirements are discussed in more detail in Hooked by Nir Eyal. Read more about the model at the heart of Hooked by Nir Eyal.

Examples of Nudge Campaigns: All About Timing

What are some examples of nudge campaigns? When were nudges needed and what did they hope to accomplish. There are examples of nudge campaigns in a variety of settings. The key across these campaigns is understanding the timing and scenarios best suited for nudging. Read about the examples of nudge campaigns for each situation.

Nudge Marketing Examples for Products and Services

What are some Nudge marketing examples? How does Nudge theory apply to products and services? Nudges can be used in marketing to encourage people to sign up for a service or buy a product. Nudge marketing examples show how people can be subtly persuaded. Read on to see some Nudge marketing examples.

Hooked Loop: How Manipulative Can You Be?

What is the Hooked loop? Is manipulation using the Hooked loop ethical or not? The Hooked loop is the cycle of trigger, action, reward, and investment that has the potential to addict customers. The Manipulation Matrix evaluates when the Hooked loop is being used for good or evil. Read more about the Hooked loop and the Manipulation Matrix.

How to Form Habits: Building a Loyal Customer Base

What are habits? Do you know how to form habits, and how to use the psychology of habits to build a loyal customer base? Habits are actions that are done routinely without needing to overtly choose to do them. Knowing how to form habits is important to building better behaviors, and can help you attract customers. Read more about how to form habits and why it matters for marketers.

Hooked Marketing: Understand Why Your Product Sells

What are Hooked marketing skills? How do Hooked marketing skills build on user habits? Hooked marketing strategies start with a consideration of user habits. Then, you use the Hooked model to build out a product with a trigger, action, reward, and investment. Read on for questions and exercises to help you implement Hooked marketing strategies.

Disruptive Projects: Handling a Market Launch

How do disruptive projects handle unknown markets? Is it possible to prepare for something you have no information on? Disruptive projects are often uncharted territory. They are disruptive precisely because they are new and not what consumers are used to. Read more about how disruptive projects can manage the lack of information.

The Hooked Model: 4 Steps to Form Habits

What is the Hooked model? How does the Hooked model explain consumer habits? The Hooked model is a model of habit formation that is a 4-step loop. The four steps are trigger, action, reward, and investment. Read more about the Hooked model.

How to Build a Customer Base: 6 Key Strategies

What do you do once you have a product? Do you know how to build a customer base? Knowing how to build a customer base is an essential skill for getting a business off the ground. Loyal customers will keep your business going and bring in new customers. Read more about how to build a customer base.