The World's Best Book Summaries
How do you deal with advertising complaints? What do you do when you have a bad client? Advertising complaints can come from anywhere, but bad clients pose a particularly troubling problem. It’s important to deal with bad clients swiftly. Read more about dealing with advertising complaints from bad clients.
What do you need to know about writing headlines for print ads? How can you write the best headlines? Writing headlines for ads is challenging. You need to convey purpose, discuss the product, and grab the reader’s attention. In Ogilvy on Advertising, David Ogilvy offers advice on how to write great headlines for ads. Read more about writing headlines for advertisements and how to write great headlines.
Who was Albert Lasker? What did he do in the advertising world and why is he considered one of the advertising greats? Albert Lasker was a reporter who landed a job at the Lord & Thomas agency. Lasker’s philosophy focused mainly on copy, and he was known for thinking everything else was a waste of time. Read more about Albert Lasker, advertising, and his contributions to the industry.
What does new product development in marketing entail? How does product research and development work in advertising? Product development in marketing is a process where a group works to create a product and find the best marketing strategy for it. This process often requires years of research. Read more about product development in marketing and how it works.
Who was Stanley Resor? What did he do in the advertising world, and how did he help shape the ad industry? Stanley Resor was an ad agency executive who valued good account relationships and research. Resor was known for having steadfast principles and working long hours. Read more about Stanley Resor and how his work shaped modern advertising.
What is UX mapping? Are there different types of mapping that can help you create a good design? The process of UX mapping means you have to utilize many types of knowledge people have, and create a user experience that makes sense to them. There are many ways to map a user experience. Read more about UX mapping and how it works.
What are the different types of TV advertising? How do you know what kind of commercial works best for your product or brand? There are 10 types of TV advertising that David Ogilvy deems “effective.” These are the types of commercials that can help change someone’s brand preference. Read more about the types of TV advertising and how they work.
Who was Raymond Rubicam? What were his contributions to the advertising world? Raymond Rubicam got his start as a copywriter at an agency in Philadelphia. Rubicam valued creatives and the creative part of the ad process. He was known for having great artistic taste. Read more about Raymond Rubicam and his work in advertising.
What is direct response advertising? Is it successful in getting sales and attracting consumers? Direct response advertising is a type of advertising that explains how ads can create direct reactions to ads. These ads are successful in converting to sales. Read more about direct response advertising and how it works.
How do you create a great print ad layout? Are there rules to follow about layout for print ads? Print ad layout is part of the design of the ad. The layout should make it easy for the reader to see and understand the ad. It’s important that the layout is clean and is not distracting. Read more about print ad layout and how it works.