The World's Best Book Summaries
What is idea diffusion? Why is the most valuable part of the marketing curve the early adopters and not the late majority? Idea diffusion is a measure of how ideas (and therefore products) spread through a population. It helps you understand why mass marketing strategies no longer work. Keep reading to learn more about idea diffusion and the marketing curve.
What is the mass marketing loop? How could getting stuck in the marketing loop be the downfall of your company? Mass marketing requires mass spending. Many companies will spend the money they earn from mass marketing on advertising, creating a marketing loop. Keep reading to learn how to escape the marketing loop.
Why does the traditional mass marketing strategy fail? What strategies should companies use instead of traditional mass marketing? There are three major reasons why the traditional mass marketing strategy is failing. The obvious targets are gone, consumers will ignore you, and people who are happy with what they have aren’t looking for new products or services. Keep reading to learn why the mass marketing strategy no longer works in today’s society.
What are the five P’s of marketing? Why aren’t the five P’s working anymore? There are actually a lot more than the five P’s of marketing. But some of the main P’s are product, publicity, pricing, and packaging. Continue reading to learn why the five P’s of marketing aren’t enough anymore.
What is the purple cow theory? How can you follow Seth Godin’s advice to make your own purple cow? The purple cow theory states that consumers become bored of seeing the same brown cows in marketing over and over. However, a purple cow would be remarkable. Read more to learn about the purple cow theory.
What are the ten best sales prospecting strategies? How can these prospecting strategies help you find the most likely buyers? Sales prospecting is when you take everyone in the sales funnel and find the ones who are likely buyers. It’s not always easy to sift through prospects, but if you follow these prospecting strategies, you’ll able to figure it out. Read on to learn about the top ten best sales prospecting strategies.
How can you use a sales voice to convince a prospective buyer to purchase your product? Can a sales voice really be so powerful that you could get people to buy stuff they shouldn’t? Different scenarios call for different tones of voice. If you know what sales voice to use and when, your sales output will move through the roof. Below you will read about the ten strategies you can use to create a successful sales voice.
What are the 4 types of buyers? How can you identify each type and adjust your sales technique? The 4 types of buyers are the buyer in heat, the buyer in power, the lookie-loos, and the mistakes. Use straight line marketing to funnel out the best types of buyers. Read on to learn how to identify the 4 types of buyers from Way of the Wolf.
Are you looking for management exercises to help you improve your skills? How can the principles in High Output Management help? There are a few key management exercises that can help you learn the concepts presented in High Output Management. These exercises focus on assessing performance and using the strategies. Keep reading for management exercises from High Output Management.
How do you create an effective commercial? What tips are there for creating great commercials? Effective commercials work because they help convert a customer’s brand loyalty. In his book Ogilvy on Advertising, David Ogilvy offers tips on how to create commercials that work. Keep reading for tips on how to create effective commercials.