Marketing Archives

Brand Visibility: Awareness Leads to Customers

What is brand visibility? Why is it important that your products are publically visible? Brand visibility is about making sure potential customers are aware of your brand and products. Ultimately, people are never going to talk about your product or idea if they never see it in the first place. Understanding the different brand visibility strategies will help increase word of mouth about your product, which will ultimately increase sales. Keep reading to learn how to create brand visibility.

The Rule of 100: Creating Discounts and Deals

What is the rule of 100? How can you make a discount seem like a better deal to customers? The rule of 100 states that if a product’s original price is under $100, a percentage-based discount—for instance, 30% off—will appear more attractive to customers. Likewise, if a product’s original price is above $100, a numerical discount—for example, $50 off—will impress customers more. If you apply this rule when creating your discount, you can maximize its attractiveness and increase the likelihood that it’ll be shared. Find out how you can use the rule of 100 to improve your discounts.

Behavioral Residue: The Key to Long-Term Marketing

What is behavioral residue? How can implementing this marketing method ensure your product remains visible in the long term? Behavioral residue is a marketing tactic used to ensure a product remains visible to potential customers for a long time. Visibility is important as people are not going to talk or think about your product if they don’t know about it. Adding behavioral residue will ensure your product visibility continues in the long term and doesn’t fade away, ultimately ensuring increased sales. Keep reading to learn more about behavioral residue.

5 Powerful Examples of Emotional Advertising

How does emotional advertising work? What are some great examples of emotional advertising that you can learn from? When people get emotional, they like to talk about how they’re feeling. When they do this, they share details about what made them so emotional in the first place. Therefore, if you can make your product or idea trigger an emotional response, you’ll get people talking not only about their feelings but about your product or idea, too. Below you’ll find some powerful examples of emotional advertising in action.

Trigger Marketing: Getting Customers to Buy

What is trigger marketing? How can you use triggers to get people talking about your product? Trigger marketing uses reminders or associations to make customers remember your product. This could take the form of a popular slogan, event, an action, or even a smell. Having effective marketing triggers will remind potential customers about your product to increase the likelihood they will buy it. Keep reading to learn more about trigger marketing.

Gamification Marketing: Leveling Up Engagement

What is gamification marketing? How can you apply game mechanics to your product or service to increase engagement? Gamification marketing involves using game mechanics to give customers a sense of accomplishment. For example, a company might introduce a reward system or competition related to its product. Doing this increases engagement and word of mouth as people generally like to talk about their accomplishments. Keep reading to find out more about gamification marketing.

Word-of-Mouth Marketing Strategy Explained

What is a word-of-mouth marketing strategy? How can word-of-mouth marketing help you create a contagious product? A word-of-mouth marketing strategy focuses on making a product or idea socially transmissible. If people talk about your product, more people will inevitably buy it. Understanding the importance of a word-of-mouth marketing strategy will help you to create a product that is popular and successful. Discover the powerful impact of a word-of-mouth marketing strategy below.

Contagious: Jonah Berger’s Best Marketing Tactics

What powerful marketing tactics can you find in Contagious by Jonah Berger? Why is it that some new products and ideas gain widespread popularity while others fail to “catch on”? In Contagious, Jonah Berger argues that the driving force behind products and ideas catching on—or, in his words, becoming “contagious”—is word of mouth. Things catch on when lots of people talk about them, and Berger’s best marketing tactics will help you find out how to make that happen. Keep reading for the best marketing tactics from Contagious by Jonah Berger.

Social Currency: The Key to Successful Marketing

What is social currency? How can this concept be applied to your marketing strategy? Social currency refers to the influence or value you bring to the people around you. If talking about a product or service improves people’s social currency, it will dramatically improve engagement, word of mouth, and sales. This is because people will want to talk about and share your product if it will make them seem more interesting to others. Keep reading to find out more about social currency and how you can use it in your marketing strategy.

Mike Weinberg: Sales Weapons for Your Toolkit

Do you want to level up your sale game? What are the most effective sales techniques? According to Mike Weinberg, the author of New Sales Simplified, any salesperson can become a successful “sales hunter” if they learn how to wield their “sales weapons.” There are three key sales weapons: a compelling sales story, an effective cold call, and a structured face-to-face sales call. Keep reading to learn about Weinberg’s sales weapons.