How to Manage Stakeholders’ Expectations (Marc Benioff)

A manager who knows how to manage stakeholders' expectations by giving a presentation with graphs and charts

Do stakeholders have high expectations for your business? How can you keep your stakeholders happy? Principled business is a form of stakeholder capitalism, which means businesses that take this approach must meet all their stakeholders’ diverse needs. Salesforce satisfies the interests of three major groups of stakeholders: employees, society, and the environment. Find out how to manage stakeholders’ expectations by modeling your business after Salesforce.

Salesforce’s Diversity and Inclusion Initiative for Equality

A rainbow balloon as part of Salesforce's diversity and inclusion campaign

Why is diversity and inclusion important in any business? How does Salesforce create an equal space for all of its employees? Marc Benioff explains that he’s always striven for inclusivity at Salesforce. However, he didn’t explicitly focus on this principle until two key incidents brought Salesforce’s underperformance in this area to his attention. Let’s look at the two incidents that persuaded Benioff to improve Salesforce’s diversity and inclusion plan.

A Detailed Overview of Salesforce’s Business Model

A Salesforce sign on a building

What is Salesforce’s business model? What principles do the company follow? According to Marc Benioff, it’s not enough for a company to simply have principles—it must also practice those principles consistently and benefit all its stakeholders. His company, Salesforce, practices principled business in two ways. Keep reading to learn more about Salesforce’s business model and the principles it upholds.

4 Ways to Offload Low-Value Tasks & Stop the Energy Drain

an entrepreneur looking at a list of tasks to do, a calendar, and many sticky notes illustrates dealing with low-value tasks

Are you feeling overwhelmed by your daily tasks? Do you find yourself wasting time on low-value activities? In his book Buy Back Your Time, Dan Martell offers practical strategies for eliminating low-value tasks from your schedule. He provides four options for freeing yourself from energy-draining activities and suggests hiring a personal assistant to manage your time more effectively. Read on to discover how you can reclaim your time and focus on what truly matters in your work and life.

What Makes a Social Movement Successful? (Eric Hoffer)

a huge group of people planting a red flag on the top of a mountain illustrates what makes a social movement successful

What makes a social movement successful? What factors contribute to its growth and longevity? Eric Hoffer’s book The True Believer explores the evolution of mass movements and the different roles that emerge as the movement grows. He explores what makes a social movement successful, examining the stages from inception to institution-building. Read on to discover how visionaries, loyal followers, and implementers shape the trajectory of social movements and understand the factors that help them succeed.

How to Create a Training Manual That Saves You Time: 4 Steps

a manager handing a document to an employee with a team in the background illustrates how to create a training manual

Do you feel overwhelmed by the thought of training new employees? Are you looking for ways to streamline your business processes and save time? In Buy Back Your Time, Dan Martell offers a solution: creating operating manuals for your company’s processes. He details how to create a training manual that can help you take a hands-off approach to employee training while maintaining quality standards. Read on to discover Martell’s four-step process for creating effective training manuals, and learn how to apply these principles to your personal life as well.

4 Ways to Empower Employees So They (and You) Can Thrive

a manager with a beard, eyeglasses, and a necktie and a team working in the background depicts ways to empower employees

Are you struggling to manage your time effectively at work? Do you find yourself micromanaging your employees instead of empowering them? In his book Buy Back Your Time, Dan Martell offers valuable insights on reclaiming your time and boosting employee productivity. He presents several ways to empower employees, allowing you to focus on more important tasks while fostering their growth and independence. Read on to discover practical strategies that can transform your workplace dynamics and enhance overall efficiency.

How to Fire a Customer as Nicely as Possible

A man waving goodbye at a customer outside a building, showing how to fire a customer

What makes a customer bad? Can you get rid of customers that are doing more harm than good? Mike Michalowicz says you need to fire bad customers because they can harm your business by wasting time and resources. Bad customers don’t share your values, aren’t financially trustworthy, and aren’t cooperative. Keep reading to learn how to fire a customer and cut ties with them once and for all.

Onward by Howard Schultz: Book Overview & Takeaways

A woman reading a book at a coffee shop

What’s Onward by Howard Schultz about? How did Schultz turn Starbucks around during the 2007-2008 financial crisis? In Onward, Howard Schultz highlights the obstacles he faced as the CEO of Starbucks at a time of worldwide instability. He further explains how he managed to save the company while preserving its unique value. Read below for a brief overview of Onward.

How to Improve Customer Experience: Fix Their Problems

An employee helping a customer at the store to make her happy and improve customer experience

What do you do when a customer is unhappy with your service? Do you know how to improve customer experience at your business? A crucial part of ensuring your company’s success is improving your most valuable customers’ experiences. This will further increase their value and help your company succeed. Let’s focus on Mike Michalowicz’s method for turning customers’ dissatisfaction into delight.