What’s the main strategic goals of your organization? Are you clear about the direction in which you want to develop your company? According to Richard Rumelt, the author of Good Strategy, Bad Strategy, when it comes to setting big-picture strategic goals of an organization—no matter how large—it’s best to choose one or two narrow goals and abandon other goals that will only serve to spread your resources and focus. Further, don’t mistake growth as a goal: growth is a sign of a healthy company but it’s not a strategic goal in and of itself. Then, choose feasible objectives that you
Strategic Goals of an Organization: Management Basics










