Have you ever wondered why some people are more influential than others? What if there were a secret to becoming more persuasive? According to Robert Cialdini, unity is a powerful tool for influence. He argues that people are more susceptible to persuasion from those they feel connected to. He shares valuable insights on unity through identity and activity. Keep reading for fascinating insights into human behavior and persuasion that you can apply in your own interactions from Cialdini’s book Pre-suasion.
Robert Cialdini: Unity Is a Powerful Instrument of Pre-suasion
