Business Archives

How to Build an Email List: Attract & Connect With Subscribers

What should you promise your subscribers? Should you use paid advertising to grow your contact list? What’s a “squeeze page”? Whether you’re starting with a vague business idea or a fully-developed product, Jeff Walker says that creating and growing an email list is the first step to a successful product launch. He provides several tips on starting and growing a subscriber list. Read more to learn how to build an email list and stay connected with your customers and prospective customers.

How Recombinant Innovation & Diversity Go Hand-in-Hand

What impact does diversity have on innovation? How does cognitive diversity lead to recombinant innovation? According to Matthew Syed, cognitively diverse groups can harness the diverse knowledge of their members to create more innovative ideas. His book Rebel Ideas presents the argument that cognitive diversity fosters recombinant innovation. Keep reading to learn why Syed argues that cognitive diversity leads to recombinant innovation.

Humanocracy: The True Meaning of “Human-Focused”

What’s the meaning of the term “humanocracy?” What are the main principles? What is a human-focused organization? Together, Gary Hamel and Michele Zanini brought over 50 years of management and leadership expertise to their book Humanocracy. In the book, they explain the meaning behind the term “humanocracy,” which emphasizes the importance of fostering employee innovation and inspiration. Read on to learn the true meaning of humanocracy, according to Hamel and Zanini.

Sales Follow-Up: Keep Your Buyers (and Non-Buyers) Engaged

After your big product launch, how can you keep people from experiencing a letdown? Should you follow up with people who don’t buy your product? Entrepreneur and digital marketing expert Jeff Walker discusses the last step in his five-stage product launch strategy: sales follow-up. The key is to continue something you started in Stage One: connect with your customers relationally. Read more to learn about Walker’s sales follow-up strategy and to see how it can work for you.

Autonomy at Work: Why It’s Important and How to Encourage It

Should you give your employees autonomy over their work? How does giving people autonomy affect their performance? How much autonomy at work is safe? In most organizations, employees have little autonomy to take initiative. This is bad for job satisfaction, professional growth, and for the company. Keep reading to learn why employees in autonomous workplaces are both happier and more productive, and some strategies to implement autonomy in your organization.

Humanocracy: Book Overview & Key Takeaways

Want an overview of the Humanocracy book by Gary Hamel and Michele Zanini? What are the book’s key points and advice? In their book Humanocracy, authors Gary Hamel and Michele Zanini explore how organizations can—and should—ditch bureaucratic ideas about employee obedience and efficiency. They argue in favor of human-focused ideals like fostering employee innovation and inspiration. Here’s a brief overview of Gary Hamel and Michele Zanini’s book Humanocracy: Creating Organizations as Amazing as the People Inside Them.

Human-Centered Organizations: Why We Need Them

What are human-centered organizations? How do they operate differently from traditional companies? Authors Gary Hamel and Michele Zanini argue that fostering human-centered ideals, like employee innovation and inspiration, results in happier workers and more successful companies. In their book Humanocracy, they describe how to build human-centered organizations. Keep reading to learn more about human-centered organizations, according to Hamel and Zanini.

How to Improve Employee Engagement: A Human-Centric Plan

Wondering how to improve employee engagement? Why do employees become disengaged at work? In their book Humanocracy, business experts Gary Hamel and Michele Zanini explain why employees become disengaged at work and how to improve employee engagement. They say, to boost engagement, employers should view employees as more than a resource. Keep reading to learn how to improve employee engagement, according to Hamel and Zanini.

What Is Bureaucratic Control & How Do You Eliminate It?

What is bureaucratic control in management? How can you build a company without bureaucratic principles? According to authors Gary Hamel and Michele Zanini, outdated bureaucratic business practices should be replaced with human-focused business models. They argue that bureaucratic control in management disempowers employees and results in a less productive work environment. Read on to learn more about bureaucratic control and how to counteract it, according to Hamel and Zanini.

Brave New Work: Book Overview and Takeaways

What is the book Brave New Work about? What are the main takeaways of the book? In Brave New Work, investor and business consultant Aaron Dignan explains why outdated work structures are failing us. To solve this, he provides strategies for guiding your organization toward unconventional ways of working more efficiently. Read below for a brief overview of Brave New Work.