Business Archives

3 Reasons Why Interruption Marketing Doesn’t Work (Seth Godin)

What do billboards and TV commercials have in common? How much are you annoyed by their intrusion? Even if you haven’t heard the specific term before, “Interruption Marketing” probably sounds familiar. You’ve had your experience disrupted by ads that you don’t expect or want. You certainly didn’t ask for them. Seth Godin explains why this type of marketing had its heyday—but it’s finally time to move on. Read more to learn three reasons why Interruption Marketing is no longer as effective as it used to be.

Video Game Development Roles That Cause Chaos

What are outside video game development roles? How do investors and business executives affect a video game’s release window? One of the biggest challenges in making a video game doesn’t relate to the development itself. Instead, it’s a product of collaboration with investors, publishers, and other people out of the game studio whose interests in selling the product might conflict with the developers’ interests in creating it. Discover how an outsider’s perspective can change everything about the development of a video game.

What Is Permission Marketing & Why Is It So Profitable?

What is permission marketing? Why is it more effective than old-style “Interruption Marketing”? Seth Godin says that the primary advertising method of the 20th century is no longer the most effective approach. He advocates building relationships through what he calls “permission marketing.” He explains what it is and why it’s so much more profitable in today’s brand-saturated market. Keep reading to understand what permission marketing is as well as the philosophies that are behind it.

Reddit Moderators Are Protesting—Here’s Why

Why are Reddit moderators protesting? What new changes does Reddit plan to make? How have similar situations panned out in the past? Volunteer Reddit moderators are protesting a change to the platform’s policies that would potentially put an end to most third-party Reddit apps. Reddit contends the change is necessary to increase advertising revenue and reduce overhead. Here’s a look at the proposed changes, how it would affect Reddit moderators, and examples of similar situations from the past.

Discover Your True North by Bill George: Book Overview

What is Discover Your True North by Bill George about? What’s the common thread among the world’s most successful business leaders? In Discover Your True North, Bill George says that a successful business leader is more than just talent and charisma. It’s about staying true to yourself and being aligned to your values. Read below for a brief overview of Discover Your True North by Bill George.

How to Be a Good Leader in Business & Stay True to Yourself

What’s the key to being a good business leader? Why is sticking to your core purpose and values essential for leadership? Identifying your core purpose (what Bill George calls your “True North”) and ethical principles is essential for becoming an effective leader. These two factors will help you stay grounded and humble during your time as a leader. Keep reading to learn how to be a good leader in business, according to Discover Your True North.

Trust in Marketing: The Basis of Profitability (Seth Godin)

How important is trust in marketing? How can you concretely build it and keep it? In Permission Marketing, Seth Godin discusses two approaches: Interruption Marketing and Permission Marketing. Both owe their profitability to the fact that they built customer trust in a brand. However, Godin asserts that Permission Marketing builds trust in a far more cost-effective way. Read more to learn about building customer trust through Godin’s permission model.

John List’s The Voltage Effect: Book Overview & Takeaways

Is your idea scalable? If so, what’s the best way to scale it over time? In his book The Voltage Effect, John List uses the word “voltage” to describe the power and momentum of scalable ideas. He lays out a framework for building and preserving your idea’s voltage as you scale. Continue reading for an overview of John List’s The Voltage Effect.

Get It Right: The Importance of Accurate Data in Market Research

Are you skilled at knowing when data is misleading? Can you recognize false positives? When you test your ideas in various markets, you get data that can be invaluable. But, inaccurate data will send you off in the wrong direction. In the context of market research, economist John A. List discusses the importance of accurate data and shares strategies on how to recognize false positives. Read more to learn how to get more accurate data in market research.

Seth Godin: A Marketing Strategy Based on Permission

What’s the best way to approach prospective customers? What’s the most profitable level of permission you can get from customers? In Permission Marketing, Seth Godin establishes the broad basics of his approach: Make long-term investments in your customers, and personalize offers for each individual. Then, he gets more specific and outlines the steps you can take to set up and profit from a permission marketing campaign. Keep reading to learn the basics of Seth Godin’s marketing strategy as presented in Permission Marketing.