The World's Best Book Summaries
Who is Ron Bruder? Why is he such a successful entrepreneur? Ron Bruder is an entrepreneur who started Greenwell, a computerized travel company. He’s also the founder of Brookhill, a real estate company, and the Education for Employment Foundation. We’ll cover a brief history of Ron Bruder’s entrepreneurial ventures and discuss how he’s used the “Start with Why” concept to spread his purpose and message.
What is Apple’s marketing strategy? Why is it so massively effective? Simon Sinek, entrepreneur and author of Start with Why, believes it’s all about Golden Circle marketing. We’ll cover Apple’s marketing strategy and how they focus on their purpose to sell their products. Learn from Apple’s marketing strategy on how to start with why.
Simon Sinek has written extensively on Apple. Why? What is the key to Apple’s massive success? What are the views of Simon Sinek on Apple? According to Simon Sinek, Apple’s success is based on its clear understanding of its own purpose. We’ll cover Simon Sinek’s insight into Apple’s success, and why Sinek uses Apple in so many of his examples in his book Start with Why.
How can you use The Law of Diffusion to create tipping points and mass market success? The key is making sure you’re marketing to the right population. This is diffusion marketing. Diffusion marketing is the strategy of targeting innovators and early adopters, knowing that the rest of the population, the majority, will follow their lead. The approach is based on the Diffusion of Innovation model, which charts how new ideas spread through a population. We’ll cover the Law of Diffusion and look at a diffusion marketing case study. Learn how diffusion marketing can transform your business and why you shouldn’t cater
How do consumers make purchasing decisions? As a buyer, are you aware of your decision-making process when you decide to buy something? As a seller, how can you exploit the psychology of how consumers make buying decisions? We’ll cover how consumers make buying decisions and why, in order to sell your product, you need to connect with buyers at the gut level. Learn why buying decisions aren’t always rational.
What is the diffusion of innovation theory? Why is it a critical piece of a good marketing strategy? The diffusion innovation theory is a theory that explains how innovations–whether they are products, services, or ideas–spread through a population. Also known as the law of diffusion of innovation, or the diffusion of innovation model, the theory looks at how different tiers of people–innovators, early adopters, early majority, late majority, and laggards–affect the marketing process. We’ll cover how the diffusion of innovation theory works, and what it means for your business.
How do you spread your marketing message? How do you make sure your marketing communication is striking a chord with your target audience? According to entrepreneur and author Simon Sinek, an effective marketing message starts with WHY. We’ll cover why you should start with why in your marketing, and how to do it effectively.
What is Southwest Airlines’ marketing strategy? How has knowing their WHY led to a more successful business? We’ll cover Southwest Airlines’ marketing strategy and look at how they achieved success when they understood their purpose. From Simon Sinek’s Start with Why.
What are some of the biggest leadership weaknesses? How can you avoid them to more effectively manage your company and increase its success? Leadership weaknesses range from being egotistical to being in denial, and almost all of the most common ones have to do with having a fixed mindset. Learn why even the biggest names in business fail when they demonstrate these leadership weaknesses.
The common sentiment when it comes to building a business is that you have to make sure you’re beating the competition. But is it more important, in business and in life, to compete against yourself? The problem with the idea of crushing the competition is that it makes you focus on what other companies are doing rather than steering your own. Instead of competing against others, it’s more effective to compete against yourself. Learn why.