Enron Accounting Fraud: The Scandal That Ended a Company

Enron Accounting Fraud: The Scandal That Ended a Company

How did the bad Enron accounting fraud lead to the company’s failure? Enron accounting fraud were questionable, but not necessarily illegal. But Enron accounting fraud was focused exclusively on stock price, and as a results, faced pressure to demonstrate profits when there were none. Keep reading to find out how Enron accounting fraud contributed to the company’s collapse.

Azurix Water Supply and the Fall of Enron International

Azurix Water Supply and the Fall of Enron International

What is Azurix? What did it have to do witth the Enron collapse? Azurix was a part of Enron International. Azurix, a water supply company, followed yypical Enron fashion and made big deals without ever really providing a solid product. When Azurix went public, CEO Rebecca Mark stressed the importnce of appearanes—a polocy that later got enron internationl and azurix into trouble.

Sell Solutions, Not Products: Why Challenger Sellers Succeed

How to Be Persuasive and Always Get What You Want

What does it mean to sell solutions, not products? How can you learn to use this sales strategy? Sell solutions, not products is a sales strategy that relies on complex sales that aim to solve customers’ problems. As the idea of sell solutions, not products became the new selling norm, one type of sales rep was found to be very successful: the Challenger Seller. Learn more about solution sales below and why Challengers Sellers are so successful.

4 Steps for Negotiation in the Challenger Selling Method

A Guide to Developing Effective Negotiation Strategies

What are the steps for negotiation? How can you use those steps as a challenger seller? There are 4 steps for negotiation in the challenger selling system. Unlike other selling methods, the challenger selling approach lets reps push back on customers. At some point during this process, you’ll need to negotiate. The challenger selling system lays out steps for negotiation through DuPoints system of negotiation.

Challenger Selling: What It Is, And Why It Works

Challenger Selling: What It Is, And Why It Works

What is Challenger Selling? How can you implement it into part of your sales strategy? The Challenger Sales method focuses on four key skills. Challenger Selling stands out because of its focus on pushing back against customers to get the sales reps desired results. With the Challenger Selling model, reps are encouraged to create informative and specific sales pitches that help customers find solutions for their problems.

Grainger Inc: Sales Insights Lead to Customer Loyaly

Grainger Inc: Sales Insights Lead to Customer Loyaly

What is W.W. Grainger Inc? How did Grainger successfully use a challenger strategy? W.W. Grainger Inc. was an MRO company (maintenance, repair, and operations) that used their insights in a successful teaching pitch. W.W. Grainger Inc. used a Challenger Selling technique—to teach the customer something new about the business—in order to differentiate their company, build customer loyalty, and increase sales.