What does Kotter mean by “sustain acceleration”? Why don’t changes tend to sustain themselves? Step 7 of John Kotter’s 8-step change model is to sustain acceleration. Kotter says that you must continue to build upon your changes, otherwise, employees will fall into their old ways of doing things. In his book Leading Change, Kotter provides some actionables and tips on how to do this. Continue below for an explanation of step 7 of the change model.
John Kotter: Sustain Acceleration to Cement Change










