The World's Best Book Summaries
What’s the difference between internal and external customers? How can you figure out what each type of customer wants? Management experts Ken Blanchard and Sheldon Bowles explain in their business fable Raving Fans that, in order to satisfy both your internal and external customers, you first need to find out what they want. That’s why feedback is so important to a business. Here’s how to satisfy both types of customers.
Do you work with a wide variety of personalities? Do you ever struggle to interpret their emails or tone? Thomas Erikson, the author of Surrounded by Idiots, categorizes people into four personality colors: Red, Yellow, Green, and Blue. Each personality has unique characteristics and behaviors that can sometimes make working together difficult. Here’s how to better understand the connection between personality and communication style.
Does your business exceed customer expectations? Why isn’t it good enough to simply meet customer expectations? In their business fable Raving Fans, management experts Ken Blanchard and Sheldon Bowles say that, if you want to create “raving fans” of your business, you need to go beyond meeting expectations. It’s only when you exceed a customer’s expectations that they become loyal to your company. Here’s why you should aim to exceed rather than satisfy.
How can you turn casual buyers into loyal customers? What does customer service have to do with loyalty? The book Raving Fans by Ken Blanchard and Sheldon Bowles is all about the importance of exceptional customer service when it comes to building a customer base. The business fable outlines the importance of going beyond what is “satisfactory” so customers will keep coming back. Here’s how to create loyal customers in five steps, according to Raving Fans.
What is automated decision-making? What are the benefits of automated decision-making in business? Automated decision-making is the practice of making decisions based on predetermined criteria derived from past data. When you recognize a situation as “another one of those,” you can just refer to your rules as a shortcut to good decision-making. In this article, we’ll explore the benefits of automated decision-making in a business context and consider some real examples of how it is executed in practice.
What are some of the traits of the red personality type? How can you adapt your behavior to work cooperatively with a red-dominant person? According to Thomas Erikson in Surrounded by Idiots, Red personalities are unapologetically ambitious and self-confident. They like to be in charge and are comfortable taking risks. People with this personality are extroverted and not afraid to speak their mind, even when it causes conflict. Erikson notes that Hippocrates calls this behavior type “choleric.” Here’s how to manage a working relationship with a red-dominant person.
What are the traits of a Green personality type? In what ways should you adapt your behavior when working with a Green-dominant person? According to Thomas Erikson in Surrounded by Idiots, the Green personality (which Hippocrates would call “phlegmatic”) is the most common. He labels Green types as the most balanced and describes them as a little bit of every color. Green personalities are even-tempered, kind, and empathetic—and they can go with the flow. Erikson says they can be perceived as shy or unsure of themselves. Keep reading for advice on how to work with a Green-dominant person.
Why are client relationships important for a business’s success? What’s the key to building strong, trusting client relationships? Good client relationships are crucial for every service business’ success. Giving your clients canned responses creates an unsatisfying and impersonal experience. If you want to deepen relationships with your clients, treat them with responsiveness. Here is why responsiveness is the key to building strong client relationships.
Have you always hit all of your marketing goals? What do you do when you fail? Failure in marketing is inevitable. The main thing is to understand where you went wrong. Seth Godin discusses four common marketing failures and what you can do to turn things around. Read more to learn how to grow from marketing failures and mistakes.
Do you effectively engage in competitive marketing? Do you know how to come out on top in the marketplace? Competition is unavoidable, so you must learn to handle it well. Seth Godin shares four strategies to tell your story in ways that give you an edge over the competition. Read more to learn these competitive advertising strategies.