Business Archives

How to Build a Growth Hacking Team

What are some things you should consider when putting together a growth hacking team? What roles should your growth team include? A dedicated team is a key component of hacking your business’s growth. According to Sean Ellis and Morgan Brown, a growth hacking team should be interdisciplinary and involve members from multiple departments of your business. Here’s how to build a successful growth hacking team that will help you skyrocket your business’s development.

How to Conduct a Customer Behavior Analysis

How do you conduct a customer behavior analysis? What kind of data should you collect on your customers? Analyzing your customers’ behavior allows you to find patterns. When you find a pattern in user behavior, you’ve found an opportunity to optimize your product. For instance, you might compare users who leave after a month to find a pattern in behaviors that occur just before a user leaves. You can then use this information to tweak your product and reduce churn. Here’s how to track and analyze your customers’ behavior.

What Is Growth Hacking? The Secret to Exponential Growth

What is growth hacking? What is the secret to achieving exponential business growth? Growth hacking is the only growth strategy that will keep your business competitive in the modern marketplace. Growth hacking is premised on continuous and rigorous testing to find hacks—practices that have the potential to skyrocket your company’s growth. Keep reading to learn about the growth hacking method.

How to Retain Customers: The Growth Hacking Method

Why is customer retention so important? How does losing customers affect your business’s bottom line? Customer retention is so important because it often costs more to acquire a new customer than to retain an existing customer. Hence, the effort spent to retain one customer gives a better ROI than acquiring one additional customer. With this in mind, here’s how to retain customers so your business can stay profitable.

The Globalization of Supply Chains: Who Benefits?

Are international supply chains good or bad? What risks are involved? Who benefits? In the 21st Century, free markets reign supreme, global trade is the centerpiece of economies, and people have access to more information and are more connected than ever before. A few collaborative business practices—including international supply chains—accelerated globalization. Keep reading to understand the globalization of supply chains, as explained by Thomas L. Friedman in his book The World Is Flat, and see why they’re a mixed bag.

Improving Customer Experience: The 3 Steps to Success

Are your customers happy about their experience with your brand? How does customer experience affect your bottom line? Excellent customer experience is what gets people to stick around and become loyal to your brand, ensuring a strong bottom line. Therefore, improving customer experience should be an ongoing effort of any business. Here’s how to elevate your customers’ experience in three steps.

Hacking Growth by Sean Ellis & Morgan Brown: Book Overview

What is Sean Ellis and Morgan Brown’s Hacking Growth about? What is the key message to take away from the book? In Hacking Growth, Sean Ellis and Morgan Brown present a non-traditional method for driving your business’s growth. Their method has helped top tech companies go from small startups to billion-dollar giants. Dubbed “growth hacking,” it entails focused and rapid experimentation to continually optimize your business for growth. Below is a brief overview of Hacking Growth by Sean Ellis and Morgan Brown.

The 4-Stage Customer Development Process for Growth

What exactly is meant by “customer development”? What are the four stages of the customer development process? Customer development refers to how you take your customers from signing up to staying loyal for the long term. “Developing” a customer means crafting an experience, from top to bottom, that gets and keeps your customers excited and engaged by your product. Let’s look at the four phases of the customer development process—getting customers to sign up, stick around, stay loyal, and spend money.

The Step-by-Step Hiring Plan Every Business Should Follow

What is a hiring plan? Why are hiring plans important for a business? Employees are an essential part of a business, and to have employees, you need to create a hiring plan. This process may be intimidating, but it’s important to ensure you’re hiring the right people to fit your team. Continue reading for a step-by-step hiring process that works for any business.

Prototype Testing Example: Step-by-Step Instructions

Want a prototype test example? How can you test a product prototype using the Design Sprint method? In his bestselling book Sprint, Jake Knapp provides a step-by-step process for completing your own Design Sprint workshop. According to Knapp, the final day of your workshop should be dedicated to prototype testing, and Sprint provides an example of how to test your prototype in three steps. Read on for a step-by-step example of prototype testing, according to Knapp’s Design Sprint method.