How to Identify Your Potential Market in 3 Ways

How to Identify Your Potential Market in 3 Ways

What type of business are you in? What is the key to identifying your potential market? In The Minimalist Entrepreneur, Sahil Lavingia says the first step in building a minimalist business is identifying the right business for you. To do this, you need to find your niche and establish yourself within the community. Let’s look at how to identify your potential market.

The Best Digital Marketing Blogs, Books, & Podcasts of 2022

The Best Digital Marketing Blogs, Books, & Podcasts of 2022

Do you want to take your business to the next level? Why should you implement digital marketing in your business plan? Digital marketing offers many ways to promote your business, but it’s always evolving. The best digital marketing resources can keep you up to date with the latest trends and online strategies to boost your business. Keep reading for a list of the best digital marketing resources in 2022, including books, blogs, and podcasts.

The Minimalist Entrepreneur: Book Overview

The Minimalist Entrepreneur: Book Overview

What is The Minimalist Entrepreneur about? What are the main takeaways of the book? In The Minimalist Entrepreneur, Sahil Lavingia says you don’t need any funding to start a business. In his book, the successful business owner gives detailed advice for starting your own profitable “minimalist business without using venture capital. Read below for a brief overview of The Minimalist Entrepreneur.

Why Is the Federal Reserve Bad for the Economy? 4 Key Reasons

Why Is the Federal Reserve Bad for the Economy? 4 Key Reasons

Why is the Federal Reserve bad for the economy? In what ways is it harmful and even unethical? Even if you don’t believe there’s a sinister conspiracy behind the Fed, you might be interested to know that there are plenty of other reasons why it should be abolished. That’s the assertion of Edward Griffin, who calls out four major problems with the system. Continue reading to learn about these four ways the Fed does more harm than good.

How Does the Federal Reserve Affect the Economy?

How Does the Federal Reserve Affect the Economy?

How does the Federal Reserve affect the economy? Does it help or harm? Helping to stabilize the economy is allegedly a key part of the Fed’s mission, but Edward Griffin argues that, in fact, it tends to destabilize the economy. It does this in two ways: amplifying normal business cycles and protecting banks from bad investments. Continue reading to learn about the Fed’s negative impacts on the economy.

The 3 Strategies for Implementing Change in an Organization

The 3 Strategies for Implementing Change in an Organization

What are some ways to implement change in an organization? How should you prepare your team for change? In Managing Transitions, Susan and William Bridges discuss strategies to manage the different stages of transition in businesses. Many organizations will arrive at a stage that requires implementing final changes. Read below to learn how to implement change in organizations.

The 4 Stages of the Customer Buying Journey

The 4 Stages of the Customer Buying Journey

What are the different stages of the customer buying journey? How can you create more loyal customers? As customers repeatedly have positive experiences with your brand, they tend to move through different levels of connection to your brand. In Superfans, Patt Flynn explains there are four levels of fandom that customers can go through in their journey. Let’s touch on the stages of the customer buying journey that you often see in businesses.

Peter Senge: What Is a “Learning Organization”?

Peter Senge: What Is a “Learning Organization”?

What does Peter Senge mean by a “learning organization”? How does a learning organization compare to a more traditional organization? According to Peter Senge, a learning organization is flexible. Compared to a traditional organization with a rigid, top-down power structure and strict rules, learning organizations are able to change and evolve with the times as their members do. Here’s why a learning organization is better for everyone, and how you can create such an organization within your business.

How to Deal With Uncertainty in Business: 3 Tips

How to Deal With Uncertainty in Business: 3 Tips

Are things changing at your place of work? Do you know how to deal with uncertainty in business? When you’re managing transition at work, you’ll hit a stage known as “the neutral zone.” In Managing Transitions, Susan and William Bridges refer to this as a time period when the organization is in between the old way of doing business and the new. Continue reading to learn how to deal with uncertainty in business.