Is Jim Collins’s Great by Choice worth reading? What are the key qualities that help 10X companies survive crises, according to its authors Jim Collins and Morten T. Hansen? In Great by Choice, bestselling author Jim Collins and management professor Morten T. Hansen shed light on what it is that sets apart companies that stay afloat during crises when their not-so-successful counterparts go bust. Here is a brief overview of Great by Choice by Jim Collins and Morten T. Hansen.
Great by Choice by Jim Collins: Book Overview










