How to Get Clients for a Marketing Agency (David Ogilvy)

Two professional men in suits meeting at a cafe illustrates how to get clients for a marketing agency

What makes potential clients trust a marketing agency? How can new agencies overcome their lack of experience when seeking clients? David Ogilvy—the “Father of Advertising”—says getting clients for a marketing agency requires understanding different strategies that work for different personalities. He shares insights on earning trust, building relationships, and proving your agency’s worth to potential clients. Read on for Ogilvy’s advice on how to get clients for a marketing agency from his book Confessions of an Advertising Man.

Michael Hyatt: Leadership Should Be Driven by Vision

A man in a suit looking out the window of a tall building at a cityscape illustrates vision-driven leadership

What makes the difference between a true leader and just another manager? What’s at the foundation of effective leadership? Michael Hyatt’s leadership principles emphasize the power of vision. His approach helps distinguish between managing day-to-day operations and leading with a clear picture of where your organization is headed. Keep reading to discover how to overcome common barriers and develop the kind of vision that inspires lasting organizational change.

The Productive Lifestyle: 3 Ways Successful People Live

A woman in workout clothes walking in an office returning to work after exercising illustrates a productive lifestyle

What does it take to achieve your biggest goals in life? How can you set yourself up for success in any endeavor you pursue? According to the classic work The Boron Letters, there’s a clear path to building a productive lifestyle that leads to achievement. The secret lies in three key areas: maximizing mental clarity, developing a strong work ethic, and surrounding yourself with the right people. Keep reading to explore how you can implement these powerful strategies to transform your approach to success.

The Effects of Eating Processed Foods in the Short and Long Term

A person getting a forkful of macaroni and cheese illustrates the effects of eating processed foods

Why does eating processed food make you feel tired and unsatisfied? What health problems can processed foods cause over time? The effects of eating processed foods range from immediate energy crashes to serious long-term health complications. Leading researchers have uncovered compelling evidence about how these foods impact our bodies, from disrupting our natural glucose levels to increasing our risk of chronic diseases. Continue reading to explore the science behind processed foods and learn how they affect your health—both now and in the future.

The Opposable Mind by Roger Martin: Overview & Takeaways

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What makes certain leaders excel at solving seemingly impossible problems? How do they consistently find innovative solutions while others get stuck? Roger L. Martin’s The Opposable Mind reveals that successful leaders share a unique approach to problem-solving called integrative thinking. This mindset allows them to take opposing ideas and create breakthrough solutions by combining the best elements of each perspective. Keep reading to discover how you can develop this powerful skill and transform your approach to decision-making.

Ed Mylett on Time: 4 Ways to Make It Feel More Abundant

A man holding a big alarm clock and standing behind it

What if you could make 24 hours feel like three days? How can you maximize your productivity by changing your perception of time? Ed Mylett’s time management strategies offer a fresh perspective on making the most of each day. His approach focuses on changing our perception of time to boost productivity and accomplish more than we thought possible. Read more to discover four powerful techniques that can transform how you experience and utilize time.

Mastering the Rockefeller Habits (Verne Harnish)—Book Overview

A man wearing glasses and a business suit reading a book in an open office space by a window

What made John D. Rockefeller the wealthiest person in history? Which of his business practices can modern leaders apply to their own companies? In Mastering the Rockefeller Habits, Verne Harnish reveals three fundamental business practices that helped Rockefeller build his empire. These habits—focusing on purpose, tracking progress objectively, and conducting effective meetings—can help any organization maintain health during periods of growth. Keep reading to learn time-tested principles that can transform your business into a thriving, long-lasting enterprise.

The Middle East After WWI: A Peace to End All Peace

Sepia image of people walking around in a town in the Middle East after WWI

What led to the dramatic reshaping of the Middle East between 1918 and 1923? How did European powers’ decisions after World War I influence the conflicts we see in the region today? The collapse of the Ottoman Empire led to the emergence of new nations and boundaries. European powers took charge of reorganizing the region through a series of agreements, but their decisions often disregarded local cultures and preferences and sparked over a century of conflict. Keep reading to learn about the Middle East after WWI from the perspective of David Fromkin in A Peace to End All Peace.

Friedrich Nietzsche: Truth Is a Slippery Pursuit

A woman with a dark blue shirt and a ponytail looking at "Truth?" written on a chalkboard

What does it mean to search for truth? Can anyone truly be objective when exploring life’s biggest questions? According to Friedrich Nietzsche, truth—at least objective truth—is a futile pursuit. This is because we humans can’t escape subjectivity. Challenging the foundation of Western philosophy, he argues that our cultural beliefs and personal perspectives always influence our thinking. Keep reading to understand why even our most basic assumptions about truth and knowledge might not be as solid as we think.

The 3 Components of Decision-Making for Integrative Thinkers

A cartoon drawing of a man at a desk looking at a board with checklists illustrates the components of decision-making

What makes some leaders consistently better at solving complex problems? How do innovative thinkers approach difficult decisions differently from everyone else? In The Opposable Mind, Roger L. Martin breaks down the components of decision-making in the context of integrative thinking. His approach helps leaders move beyond conventional solutions to find creative breakthroughs that combine the best aspects of competing options. Read more to learn how to develop these powerful thinking skills and put them to work in your own decision-making process.