What is social currency? How can this concept be applied to your marketing strategy? Social currency refers to the influence or value you bring to the people around you. If talking about a product or service improves people’s social currency, it will dramatically improve engagement, word of mouth, and sales. This is because people will want to talk about and share your product if it will make them seem more interesting to others. Keep reading to find out more about social currency and how you can use it in your marketing strategy.
Social Currency: The Key to Successful Marketing










